Fadia Hamameh, Senior Manager- Commercial and Business Development

Fadia Hamameh

Senior Manager- Commercial and Business Development

Dubai World Trade Centre

Location
United Arab Emirates
Education
Higher diploma, Associate Degree
Experience
26 years, 1 Months

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Work Experience

Total years of experience :26 years, 1 Months

Senior Manager- Commercial and Business Development at Dubai World Trade Centre
  • United Arab Emirates - Dubai
  • September 2011 to March 2016

• Management of clients relationship to ensure mutually beneficial and sustainable partnership
• Liaising with clients at senior level on contractual and day-to-day management of business portfolio
• Promoting growth in business with continuous development and fulfillment of profiles within existing shows
• Profiling new exhibition application to avoid conflict with existing shows or fragmentations of market sector.
If so, identify potential sub-sectorisation synergies.
• Identify key industry players to attract as new accounts and generate new business
• Maintain consistent trajectory of growth, while generating leads to back up a constantly shifting markets.
• Monitoring business volume and revenue generation to ensure the budget figures are on track
• Updating various sales reporting systems regularly and efficiently for management reference
• Proactive in bringing forth new-business ideas and creating commercial concepts to maximize yield in space.
• Actively involved in business community (trade, agents and government organisations) to remain updated
with global regulations, industry shifts and economical opportunities

Senior Manager- Planning & Operations at Dubai World Trade Centre
  • United Arab Emirates - Dubai
  • September 2009 to September 2011

• Direct, plan and deliver venue-filling scaled exhibitions, conferences, and live-events through efficient
management of clients’ expectations, and matching events’ requirements with service standards offered.
• Optimize and report shows’ performance by sector cluster, logistics, synergized marketing and attendance.
• Manage the set budgets through implementation of effective cost measures and increased profitability.
• Act as the Organizer’s ambassador within the company by pre-emptive planning strategy involving all in-
house service and delivery departments to mitigate factors which could have adverse impact on the shows.
• Head and mentor team of Event Planning and Operations, advance their industry knowledge, Clients
relationship and key account management skills set.

Manager- Planning & Operations at Dubai World Trade Centre
  • United Arab Emirates - Dubai
  • October 2005 to September 2009

• Focal point of contact with the organizer, suppliers and contractors before, during, and after the show to
ensure all requirements are met in line with the agreed Quality Standards.
• Principal contact and primary liaison between the client and his suppliers and the various products and service departments within DWTC

Senior Executive- Venue International Sales at Dubai World Trade Centre
  • United Arab Emirates - Dubai
  • November 2003 to October 2005

• Active Selling of Venues’ meeting rooms and small halls for conferences, government awards, product
launches and graduation ceremonies.
• Prepare tailored proposals to clients (from a one-day event to one-month show) including space fees,
production, catering among service offerings.
• Upon confirmation or amendment of proposals, finalising contracts and raising invoices
• Leading site inspections to promote our venue, services and facilities.

Administrative Executive- Property Leasing at Dubai World Trade Centre
  • United Arab Emirates - Dubai
  • May 2001 to October 2003

• Prepare new lease agreements and renew existing ones for offices, retail outlets and shops
• Manage tenants’ complaints to ensure satisfactory resolution
• Update clientele database and communicate promotions and announcements with tenants
• Follow up on invoicing systems and track payment plans

Client Relations Executive at Al Tayer Group
  • United Arab Emirates
  • March 1997 to March 2001

• Tracking customers’ retention for all market segments, and initiating programs for improvements.
• Supporting Products and Services Departments in relation to increased customer’s acquisition.
• Following up with customers to insure utmost satisfaction and resolving concerns if found.
• Providing weekly feedback reports for internal use, to reflect transparent awareness on customers’
unachieved expectations.
• Actively participating in departmental brain storming sessions to overcome challenges through best practices.

Store Manager at Stop In Boutique
  • United Arab Emirates - Sharjah
  • January 1990 to January 1997

• Attending international exhibitions to stay ahead with latest kids’ fashion trends.
• Placing orders from regional suppliers and international manufacturers
• Attend to customers inquiries and explore their fashion interests to match with ordered collections
• Monitor stock, inventory, deciding on discount and sale to prevent stock accumulation and quick turn-over

Education

Higher diploma, Associate Degree
  • at UFI Global Association Of Exhibitions Industry
  • January 2009
Bachelor's degree, Business Management & Administration
  • at Bethlehem University
  • May 1988

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Specialties & Skills

New Business Development
Conference Management
Exhibition Management
Client Handling
Account Acquisition
BUDGETING
CONFERENCES
CUSTOMER RELATIONS
DELIVERY
EXHIBITIONS
GOVERNMENT
ORGANIZATIONAL SKILLS

Languages

Arabic
Expert
English
Expert

Training and Certifications

The 7 Habits of Highly Effective Managers (Training)
Training Institute:
Franklin Covey Dubai
Date Attended:
April 2010
Duration:
48 hours
PRINCE2 Certified Practitioner (Certificate)
Date Attended:
September 2015
Valid Until:
January 9999
Strategy Planning and Execution (Training)
Training Institute:
INFORMA UK
Date Attended:
August 2015
Duration:
48 hours
Certified IOSH Practitioner (Certificate)