Fadi Abo Assi

Accomplishments:
• Played pivotal role in driving a business forward to achieve targets and growth/ optimization of financial performance. Dexterously provided financial vision consistent with strategic plan & direction of the Group.
• Functioned as the analytical engine of the Company, proffered data-driven insights to support optimal financial business decision making- optimize the company’s financial performance and strategic position
• Successfully led implementation of Oracle program across 21 branches around the Kingdom in addition to accounts, finance and warehouses
• Effectively executed transition to Oracle Cloud in 2019.
• Played pivotal role in driving a business forward to achieve targets and growth - Expanding branches, opening new sales channels, and shrinking smoothly in a period of market shrinkage in a safe method and without collapse.
• Identified weaknesses in order to be controlled, resolved, and reduce their damage for the time they are resolved.
• Instrumental in developing the Finance and Accounts Department, ensuring company financial systems are robust, compliant and support current activities and future growth.

Key Responsibilities:
• Providing thought leadership, vision, focus for controlling and managing the fiscal functions of the entire Group.
• Strategic & operational finance leader, delivering value through rigorous cost management. Enforcing compliance with all company policies, procedures and business ethics rules.
• Endeavoring to accomplish financial objectives of organization by forecasting requirements, preparing annual budget, scheduling expenditures, analyzing variance & implementing effective remedial measures.
• Developing a controlled and stable financial reporting environment that delivers accurate, timely & compliant financial internal and external reports.
• Administering preparation of monthly financial reports and tracking profitability of the branches, representatives and brands and comparing them with budget and actual performance of the previous periods / years.
• reporting on future and current financial flows & updating them according to the changes that are occurring.
• Supporting development of company strategy across all areas of the business, challenging assumptions and decision-making as appropriate and providing financial analysis/guidance on all activities, plans, targets and business drivers.

Accomplishments:
• Instrumental in establishing a robust and high-quality financial control framework covering policies, standards and procedures.
• Re-introduced basic financial discipline and reporting, facilitated improvement on cash flows, planning, reporting and controls.

Key Responsibilities:
• Supervised preparation of month, quarter & year-end financial statements to ensure effective reporting of the financial position & organizational performance.
• Administered long-term budgetary planning, expense and cost management, contributed in attainment of the company’s goals, objectives and mission.
• Analyzed business performance, recommended benchmarks, highlighted key opportunities, risks and collaborated closely with Executive Committee in developing plans to capture opportunities and mitigate risks.
• Evaluated the historical financial results, people, operating procedures, accounting policies and the internal controls to determine strengths and weaknesses and presented a series of straight-forward recommendations.

Key Responsibilities:
• Prepared financial statements, ensured integrity of net revenue and balance sheet account balances.
• Established a system for recording, tracking and production of daily reports and comparing them with expectations and actual production for previous years and displaying the graphics for these reports.
• Conducted initial feasibility study for all new projects / production unit, as well as performed feasibility of the existing units for identifying methods of improving production.
• Delivering robust, timely accurate financial reporting which is fully compliant with regulatory requirements of all statutory bodies and Group accounting standards and stand up to audit scrutiny.
• Produced monthly management accounts packs and statistics including department, division-wise performance management analysis.