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Fady Kamal, General Manager

Fady Kamal

General Manager·Chocolate & Snacks (lebanon, Dubai and Egypt)

Egypt

Bachelor's degree, BUSINESS ADMINISTRATION & INTERNATIONAL TRADE

Work experience

Total years of experience: 17 years, 9 months

General Manager

September 2023 - Present

Chocolate & Snacks (lebanon, Dubai and Egypt)

Cairo, Egypt

September 2023 - Present

Built the company from the ground up, launching factory operations, opening two branches, and
initiating export partnerships in five countries within 18 months.
- Developed and executed strategic business plans, aligning operations, marketing, and financial
strategies to achieve growth and profitability target.
- Directed full-cycle operations, including production, logistics, and supply chain management,
improving efficiency and reducing operational costs.
- Oversaw financial management, including budgeting, forecasting, and P&L oversight, ensuring cost
control and profitability optimization.
- Recruited, trained, and led cross-functional teams across factory and retail operations, building a
high-performing workforce within three months.
- Expanded market presence by establishing pricing strategies, securing retail locations, and
launching new branches within set timeframes.
- Drove international business development, initiating export operations across Kuwait, Saudi Arabia,
UAE, Palestine, and Azerbaijan within one year.
- Ensured compliance and risk mitigation, managing tax reporting, legal adherence, and process
controls to maintain business integrity.
Company industry:
Food & Beverage Production
Job role:
Management

Country Manager

January 2020 - May 2022

Falcon Pack UAE

Cairo, Egypt

January 2020 - May 2022

Engage with potential clients to build rapport and organise meetings. Plan, organise and oversee new marketing initiatives to drive business growth and brand awareness. Research and identify organisations and individuals to uncover new opportunities. Maximise value of existing customers while securing new prospects. Identify and penetrate into new markets to increase sales. Create compelling proposals and quotes for clients. Define goals for development team and business growth. Mentor and train staff to perform with maximum potential and efficiency.
● Hired professional distributor and led all associated teams and in market operations.
● Oversaw all operations between distributor and HQ in the UAE.
Company industry:
FMCG
Job role:
Sales

Market Startegy & Planning Manager

January 2018 - December 2019

Procter & Gamble

Cairo, Egypt

January 2018 - December 2019

Planned, created and executed monthly initiatives, POSM and KBD, with keen focus on capturing opportunities to craft effective plans that augment business growth. Drove preparation of marketing initiatives/promotion operations, including follow up on execution trends to attain BIC outcomes. Spearheaded corporate/essential program operation implementation while steering golden stores and golden points program. Uncovered new opportunities to optimise potential growth through regular field visits and follow up on all P&G categories.
● Expanded business to 112% against same period one year before by working on all hanging fruits, filling all market gaps, crafting marketing and promotional plan, and managing stock.
● Directed all aspects of five new launches to realise sales and distribution goals within first three months of launch across all trade channels.
Company industry:
FMCG
Job role:
Sales

Sales Specialist

November 2013 - December 2017

3M Egypt Ltd.

Cairo, Egypt

November 2013 - December 2017

Administered consumer business group (health and home care) operation, sales and marketing by devising yearly target/growth plans and crafting best-fit projects to win customers and channels. Formulated long and short-term strategies to proactively identify and leverage business development opportunities. Researched and audited market to determine shelf share, display and range variety. Oversaw distributor, including outlining vision, strategies and direction while leading execution of product/commercial innovations to meet brand’s key fundamentals.
● Spearheaded consumer business in Egypt to position Scotch Brite brand as market leader within five years across all trade channels.
● Achieved 100% of modern trade channels with 80% shelf share and visibility.
● Earned promotion to serve as Country Business Leader within five years due to exceptional performance.
Company industry:
FMCG
Job role:
Sales

Senior Area Sales Manager

August 2012 - December 2013

Sanita

Cairo, Egypt

August 2012 - December 2013

Ensure continuous selling of Sanita products by identifying new sales opportunities, preparing price offers for customers and maintaining existing customers to drive business growth. Followed up on delivery of orders to customers and on credit collection from customers.
● Steered execution of distribution plan to introduce Sanita products for first time to the Egyptian market.
● Guided, empowered and piloted sales team on identifying sales opportunities, dealing with rejection and
methods/strategies to maximise business growth.
Company industry:
FMCG
Job role:
Sales

Sales Coordinator

June 2007 - August 2012

Ratomag for Trade and Engineering Company.

Cairo, Egypt

June 2007 - August 2012

- Selling Kitchen Equipment and Spare parts for Hotel, Restaurants, Hospitals and Supermarkets.
- Coordinating with Sales team members to accomplish assigned indoors and outdoors tasks.
- Asking for quotation from foreign suppliers.
- Preparing offers for customers.
- Following up all logistics activities in terms of delivery to the end user.
- Handling complains and after sales activities.
- Organizing and participating in various events (Hace, Host Sharm ...) in terms of presentations and deals
with walking in customers.
Company industry:
Heavy Industry & Metallurgy
Job role:
Sales

Education

Misr International University

September 2011

September 2011

Bachelor's degree, BUSINESS ADMINISTRATION & INTERNATIONAL TRADE

Egypt

GPA (point): 2 out of 4

GPA (point): 2 out of 4

Major: BUSINESS ADMINISTRATION & INTERNATIONAL TRADE Minor: Mass communication – Advertising.

Skills

Operation
Expert
Operation
Expert
Planning
Expert
Planning
Expert
Risk Analysis
Expert
Risk Analysis
Expert
P&L Management
Expert
P&L Management
Expert
Analytical Skills
Expert
Analytical Skills
Expert
MS word
Expert
MS word
Expert
MS powerpoint
Expert
MS powerpoint
Expert
Negotiation
Expert
Negotiation
Expert
MS excel
Expert
MS excel
Expert
Account Managment
Expert
Account Managment
Expert
Budgeting
Expert
Budgeting
Expert
Team Managment
Expert
Team Managment
Expert
Customer Service
Expert
Customer Service
Expert
operations
Expert
operations
Expert
Project Management
Expert
Project Management
Expert
Production
Expert
Production
Expert
Sales
Expert
Sales
Expert
Administration
Expert
Administration
Expert
Business Development
Expert
Business Development
Expert
Management
Expert
Management
Expert
marketing operations
Expert
marketing operations
Expert
merchandising
Expert
merchandising
Expert
building brand awareness
Expert
building brand awareness
Expert
media planning
Expert
media planning
Expert
marketing strategy
Expert
marketing strategy
Expert
operations management
Expert
operations management
Expert
key account management
Expert
key account management
Expert
problem solving
Expert
problem solving
Expert
market research
Expert
market research
Expert
marketing management
Expert
marketing management
Expert
operation
Expert
operation
Expert
marketing mix
Expert
marketing mix
Expert
marketing
Expert
marketing
Expert
product management
Expert
product management
Expert
planning
Expert
planning
Expert
order
Expert
order
Expert
team management
Expert
team management
Expert
marketing research
Expert
marketing research
Expert
marketing communications
Expert
marketing communications
Expert
wholesale
Expert
wholesale
Expert
Operation
Expert
Operation
Expert
Planning
Expert
Planning
Expert
Risk Analysis
Expert
Risk Analysis
Expert
P&L Management
Expert
P&L Management
Expert
Analytical Skills
Expert
Analytical Skills
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert
Arabic
Expert

Training and Certifications

Training
Sales
Ratomag for Trade and Engineering Company.
Jul 2004

Hobbies

  • Crossfit training