Fahad Alhussain

​1. Distribution & Market Penetration
​Point-of-Sale (POS) Expansion: Aggressively scale retail presence by opening and securing new distribution outlets.
​Multi-Channel Coverage: Drive product penetration across a diverse mix of channels, including Traditional Trade, Convenience Stores, Petrol Stations, and Key Accounts.
​Market Share & Visibility: Build localized execution plans to maximize on-shelf product visibility, secure competitive advantages, and grow total regional market share.
​2. Commercial & Demand Planning
​Business Growth: Execute volume-led initiatives and optimize product rotation at the store level to deliver targeted double-digit revenue growth.
​Forecasting & Logistics: Own end-to-end operational planning and sales forecasting for the Central Region.
​Supply Chain Alignment: Partner closely with demand planning teams to ensure steady product availability and avoid stock-outs.
3. Team Development & Capability Building
​Skills Assessment: Evaluate field sales force competencies using formal Training Needs Assessment (TNA) frameworks.
​Field Coaching: Design and implement structured On-the-Job Training (OJT) programs to enhance sales techniques, standard operating procedures, and target execution among supervisors and salesmen.

​1. Sales Infrastructure & Setup
​Department Creation: Built and established the complete sales department infrastructure and operational frameworks from scratch in a startup environment.
​2. Channel Development & Key Accounts
​Distribution Strategy: Developed and launched new commercial distribution channels across the region.
​3. Strategic Strategy & Alignment
​Cross-Functional Collaboration: Partnered with internal departments to align daily field sales execution with broader company objectives.
​Market Opportunism: Proactively identified, analyzed, and capitalized on early-stage market opportunities to establish a competitive foothold.

​1. Mega-Project & Key Account Acquisition
​Contract Closing: Target and close high-value commercial agreements for national mega-projects, including NEOM and the Red Sea development.
​Technical Compliance: Ensure full alignment with rigorous engineering and regulatory standards, including the Saudi Building Code (SBC), ISO certifications, and SASO/SABER product approvals, to qualify for mega-project participation.
​2. Market Expansion & Segment Targeting
​Domestic Business Development: Expand local market share by targeting strategic construction segments and consistently acquiring new corporate accounts.
​Export Strategy: Drive cross-border business growth by participating in international exhibitions and strengthening distributor partnerships across strategic regional markets, such as Iraq (Baghdad).
​3. Team Leadership
​Sales Force Management: Directly lead, mentor, and manage a 12-member sales team dedicated to the construction and export sectors to deliver consistent revenue results.

1. Client Acquisition & Contract Retention
​Customized Solution Delivery: Structured and delivered tailored workforce solutions specifically engineered for government bodies and private sector enterprises.
​Long-Term Agreements: Cultivated deep corporate client relationships to lock in multi-year service agreements and ensure consistent account retention.
​2. Global Sourcing & Mobilization Logistics
​End-to-End Manpower Supply: Managed the complete global sourcing lifecycle, including international recruitment strategies, international agency coordination, and large-scale workforce deployment.
​Process Optimization: Critically analyzed sourcing channels to enhance recruitment efficiency and significantly lower time-to-hire metrics.
​3. Legal & Regulatory Compliance
​Labor Law Alignment: Ensured all workforce supply contracts, international recruitment practices, and localized deployment models maintained strict, 100% compliance with Saudi Labor Law.

1. Market Expansion & Channel Penetration
​Account Expansion: Manage a vast retail footprint consisting of over 860 commercial accounts spread across multiple territories.
​Multi-Channel Management: Drive disciplined sales execution and boost SKU penetration across traditional trade, wholesale, and modern trade channels.
​New Business Development: Proactively open new retail accounts and design targeted channel initiatives to capture untapped market share.
​2. Route-to-Market & Logistics Efficiency
​Territory Planning: Formulate strategic territory management plans to aggressively improve retail outlet coverage.
​Route Optimization: Audit and redesign route-planning frameworks to achieve a 30% increase in delivery and distribution efficiency while maintaining tighter operational controls.
3. Large-Scale Team Leadership
​Field Force Management: Oversee, align, and direct a large-scale sales force of over 70 field sales representatives.
​Performance Accountability: Cultivate a culture of disciplined field execution to guarantee strong, consistent in-market brand performance.

1. Category & Market Growth
​Target Accountability: Meet and exceed assigned sales targets while consistently expanding regional market share across distinct product categories, including Dairy, Bakery, and Food.
​Business Development: Identify high-potential retail opportunities, open new commercial accounts, and deploy event-driven brand activations to expand revenue streams.
2. Seasonal & Event Execution
​Campaign Activation: Strategically plan and execute tailored in-market activities for high-volume seasonal periods to maximize brand visibility and accelerate consumer take-off.
​Peak Performance Execution: Lead high-impact execution during critical commercial windows (e.g., securing top-ranking sales performance in competitive categories during peak seasons like Ramadan).
​3. Team Leadership & Field Coaching
​Team Supervision: Directly lead, align, and supervise a field force consisting of 22 sales members.
​Capability Building: Conduct structured monthly training needs analyses to systematically improve the teams localized market expertise and product knowledge.