Corporate Business Development, Marketing & Strategic Partnerships Manager
El Seif Engineering Contracting Company
Total years of experience :20 years, 3 Months
► Being the corporate Business Development Division Head based in the head office in Riyadh, my role includes identifying opportunities for the company, maintaining client relationships, setting up business development strategy and plans, managing marketing and PR activities, and strengthening the company’s image and market presence across GCC and Middle East countries where El Seif has operations in
► I am also accountable for targeting new clients and sectors and managing the prequalification stage
► I am responsible for developing plans to penetrate new markets (countries/ regions), new business segmentations and identifying potential partners
► I am responsible for identifying, evaluating and developing partnerships and joint ventures with international companies to support the business. This includes negotiating agreements and responsibilities to achieve El Seif’s best interest according to the company’s overall strategy and objectives
► Project segments included high-rise buildings, healthcare, hospitality, residential & commercial complexes, infrastructure, roads, tunnels, bridges, marine facilities, utilities including STPs & desalination as well as public facilities and other segments
► My experience includes contracts of traditional EPC, Design/ Build, PPP’s/ BOTs, Operation & Maintenance and Facilities Management
► Sourcing, evaluating, and recommending partnerships/ joint ventures with external and internal parties to support El Seif business, where needed
► Conducting meetings with potential partners to achieve El Seif best interest in collaboration and supports relevant discussions
► Responsible for marketing activities including preprinted literatures, website, branding and promotional activities, giveaways, advertisements, etc.…
► Responsible for PR activities including exhibitions preparations, guests hosting, making presentations about El Seif, etc.…
► Responsible for prequalification and registration of El Seif with clients
► Responsible for maintaining market presence of El Seif in media i.e. articles and news in newspapers, magazines, websites, etc.…
► Liaising with the media regarding any media releases related to El Seif
► Developing all department reports (weekly, biweekly, monthly) related to projects follow ups and status
► Supporting market intelligence and supervising market intelligence activities
► Controlling the department database which includes all opportunities, clients, project stakeholders, status, etc.…
► Developing marketing, public relations, JVs and prequalification plans and strategies
► Conducting regular visits to clients for seeking opportunities for new projects
► Conducting market research and intelligence
► Identifying, pursuing and following up targeted projects
► Preparation of prequalification & presentations
► Registering the company with targeted clients
► Representing the company in bid opening ceremonies & results
► Preparing all required marketing & promotional literatures
► Preparing tender reports
► Preparing for exhibitions and events (stands, presentations, logistics)
► Building of database for clients, consultants, projects, etc.…
► Conducting regular visit to clients to collect and evaluate information and seek opportunities for new projects
► Assisting in conducting market research for upcoming opportunities, construction market, competitors, clients, consultants, investors, developers, and other stakeholders
► Following up targeted and under construction projects
► Following up submitted pre-qualifications with clients
► Collecting and submitting tender documents
► Coordinating queries and clarifications with clients
► Representing El Seif in exhibitions and other events
► Being in charge of managing the marketing & distribution activities, the after-sale technical support and the deployment unit. This department included 35 employees under my management distributed between the head office in Riyadh and the other branches in Jeddah, Khobar, Qasim, Najran, Khamis Mushayt and Tabouk, in addition to the Customer Services Center in the head office operating 24 hours/ day
► Managing the accounts of all clients, including balance top-ups, after-sale services, and relevant support for over 3, 000 clients across the Kingdom
► Responsible for distributing more than 3, 000 Points of Sales all over the Kingdom
► Managing marketing & distribution representatives to provide the necessary support to the distributed Points of Sales across the Kingdom
► Responsible for marketing the company’s products and establishing relations with new clients
► Also, full of sales support during contract duration
Job role was to identify and initiate contact with new clients, provide after sales support, liaise with technical department for client technical issues, and solve admin issues of clients.
MBA started in May 2017 and is currently under process. It will be completed in 2020.
