Manager
Zee News Ltd
Total years of experience :8 years, 8 Months
Key Result Areas
•Preparing the company’s positioning statement and the corporate identity
•Developing an integrated campaign for the entire slate to increase visibility and drive revenues
•Analyzing and forecasting the business requirement of the client
•Excellence at building sales, new business initiatives & concepts to generate more revenue
•Spearheaded sales in Bangalore comprising of 7 regional network channels
•Maintained healthy & cordial relationships with clients & media agencies
•Analyzing & forecasting the business requirement of the client
Accomplishments
•Enhanced the revenue from 30-40% year on year for 3 consecutive years
•Essayed a stellar role in increasing sales in Bangalore comprising of 7 regional network channels
•Successfully created key relationships with clients and media agencies
•Accelerated ad sales and provided opportunities to program integration for clients
•Worked on the marketing and sales Projects for client like Toyota, IBM, Lenovo, United Sprits Ltd. & ING Bank
Accomplishments
• Handled projects beyond advertising for The Times Group nationally and locally with special feature on Suvarna Karnataka celebrating 50 years, Independence day and commemoration of 100 days of JDU government
•Accountable for marketing and sales for Bangalore Times Zonal category and ad space to PSU clients
•Responsible for generating reports on market trends in Bangalore and evaluate customer base
•Conducted statistical analysis and performance of the team
•Formulated innovative ideas to increase market share and create new price point
