Fahath PK, Manager (Key account and down trade)

Fahath PK

Manager (Key account and down trade)

Arabian Supplies (Subsidiary of Tadmur Holding)

Location
Qatar
Education
Master's degree, MBA Marketing
Experience
15 years, 0 Months

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Work Experience

Total years of experience :15 years, 0 Months

Manager (Key account and down trade) at Arabian Supplies (Subsidiary of Tadmur Holding)
  • Qatar - Doha
  • My current job since March 2016

• Execute and achieve the target, through the sales executives, assigned and committed by me.
• Prepare and coordinate marketing and sales activities for the products.
• Devises strategies and techniques necessary for achieving the sales targets.
• Prepare journey routes for the executives and assign brands and route to them.
• Set the targets for the sales executives and other sales representatives and ensure the targets are realistic and achievable.
• Coach, train, discipline the sales staff and responsible for obtaining profitable results through the sales team by developing the team through motivation, counseling, guiding, directing, skills development and product knowledge development.
• Inspect the display and the branding.
• Interaction with the head office for promotions.
• Interact with the customers to find the effectiveness of the distribution.
• Assist sales staff in achieving sales targets.
• Evaluate on-the-job performance of sales team.
• Identify future and current trends that appeal to consumers.
• Ensure items are in stock and maintain inventory.
• Keep up with fluctuating demand and supply.
• Ensure promotions are in with company’s standards.
• Monitor local competitors.
• Organize sales staff schedules.
• Preside over staff meetings.
• Handle customer complaints, questions and issues.

Manager at Flower fine (Trading Company)
  • Qatar - Doha
  • September 2013 to December 2015

Role as the Sales Manager:
• Devises strategies and techniques necessary for achieving the sales targets.
• Control and Monitor the performance of the sales team by establishing a system of reports and communications involving sales reports, sales meetings, assessment and appraisal.
• Map potential customers and generate leads for the organization.
• Assists sales personnel in establishing personal contact and rapport with top echelon decision-makers.
• Performs sales activities on major accounts and negotiates sales price and discounts in consultation with The GM.
• Educates sales team by establishing programs/seminars in the areas of new account sales and growth, sales strategies, proper use and level of sales support, management of expenses and business/financial issues on contracts and hold regular meeting with sales staff.
• Resolving Conflicts and Negotiating with Others - Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities. Meeting with existing clients and potential customers.
• Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
• Manage the sales administration function and advising senior management on maximizing business relationships and creating an environment where customer service can flourish and Communicating with Persons outside Organization.
Role as the Marketing Manager:
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs and brand promotion; developing field sales action plans.
• Identifies marketing opportunities by identifying consumer requirements, defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Formulate, direct and coordinate marketing activities and policies to promote products and services.
• Consult with product development personnel on product specifications such as design, colour, and packaging.
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
• Planning, designing and implementing online marketing strategies and other strategies in order to market the products through new platforms.
• Initiate market research studies and analyze their findings from questionnaires, focus groups, the internet, interviews, buying habits and many more sources and examine the
information in a scientific way using proper statistical methods. Conduct economic and commercial surveys to identify potential markets for products and services.
• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
• Thinking creatively on new ideas, strategies, promotions and products.

business development officer and administrator at Nasser Bin Ahmed
  • Qatar - Doha
  • March 2012 to September 2013

1. Nassar Bin Ahammed (Trading Company) 2012 - Present (Qatar)
Job Profile: business development officer and administrator
Responsibilities: • Generate sales by meeting and convincing prospects.
• Office management, planning and coordination.
• Holding incoming invoices, LPO, prepare Pay roll.
• Prepare memos, correspondence, documents, spreadsheets, presentation, proposals, and reports.
• Maintain supply inventory of assigned area; order material, equipment and supplies as needed.
• Perform other procurement related duties as and when required.
• Looking after day to day office activities.
• Personnel File Creation.
• Payroll, Benefit and Compensation management.
• Maintaining files and databases

marketing officer at IT flux Cochin (Software Company)
  • India - Bengaluru
  • January 2008 to December 2009

• Market research, software marketing through the internet.
• Emailing and call campaigning.
• To take responsibility for originating and planning campaigns in conjunction with the Marketing.
• Involvement in creative aspects, including advertising and promotions.

Sales consultant at Indus motors
  • India - Chennai
  • January 2007 to January 2008

• Promotion, marketing.
• Effectively assess customer needs and wants.
• Present product features, advantages and benefits.
• Safely conduct customer demonstration/test drives.
• Understand trial closing and eliminating objections to the sale.
• Correctly process deal paperwork.
• Close sales.
• Follow up with unsold prospects.
• Contact sold customers for retention of existing

Education

Master's degree, MBA Marketing
  • at Tjohn Institute of Technology
  • June 2011

Marketing and Business Administration

Diploma, Ticketing
  • at Speed wings Aviation Academy
  • May 2008

Ticketing and Passenger handling

Bachelor's degree, BBA Marketing
  • at MES Under MGU
  • January 2006

Specialties & Skills

Management
Communicator
Marketing
Business Development
CLIENTS
COORDINATE SALES
MARKET RESEARCH
MARKETING
NEW LEADS
PROMOTIONAL
SALES ACTIVITIES
SALES MANAGER

Languages

Hindi
Expert
Malayalam
Expert
English
Expert
Tamil
Expert
Arabic
Intermediate

Training and Certifications

IATA/UFTAA (Certificate)
Date Attended:
June 2008

Hobbies

  • Social work, reading, travelling and sports
    Won chess championship in college level.