Group Marketing Manager
Union Group
مجموع سنوات الخبرة :25 years, 1 أشهر
• Creating the yearly marketing business plan for Union Group.
• Responsible for all marketing activities for Union Group (Samsung, Mobinil & Union).
• Responsible for a merchandising team covering the mobile phone shops in the Egyptian market.
• Monitoring the market activities for the competitors.
• Responsible for the market research & surveys.
• Planning for any dealer incentives schemes, event & any printing of promotional materials.
• Handling the call center project (outsourced)
• Manage high level relationships with the dealers and trade key accounts.
• Delivered a new segmentation model for alternative channels (Hyper markets, Super markets chains, specialized Telecom retail chains, Non specialized telecom chains)
• Acquired exclusive channels with retail outlets working exclusively with Union Group.
• Responsible for 20 % of the company Samsung mobile sales.
• Manage and review contracts with distributors.
• Review the trade channel commission structures.
• Define and implement trade promotions.
• Responsible for developing the different commission schemes for trade key accounts
• Responsible for creating a brand image for Noble House real estate in the Egyptian elite community.
• Responsible for all the listings and the content of Noble House website, flyer's and magazine.
• Planning and marketing for Noble House participation in any exhibitions, Fairs or holidays events.
•Also handling a sales team for Ein Sokhna, 6 October and Katamaya compounds.
•Marketing team leader responsible for identifying market situation in all aspects of competition, market share, and growth opportunities.
•Monitor and evaluate distributors and dealers sales performance.
•Supports process of sales operation mainly promotional materials, effective training and incentives schemes.
•Responsible for any marketing activities; Telecom exhibitions, fairs, sponsors and events.
•Totally responsible for managing the production cycle of the advertising promotional material.
•Responsible for the over all sales and marketing activities for the ASDL in the Delta.
•Responsible for all internal sales activities as well as the call center sales.
•Responsible for creating a dealer network.
•Responsible for monitoring the ADSL market.
•Marketing team leader responsible for identifying market situation in all aspects of competition, market share, and growth opportunities.
•Monitor and evaluate distributors and dealers sales performance.
•Supports process of sales operation mainly promotional materials, effective training and incentives schemes.
•Responsible for any marketing activities; Telecom exhibitions, fairs, sponsors and events.
•Totally responsible for managing the production cycle of the advertising promotional material.
American Diploma