فيصل FEROZE

Trading and Import &Distribution/ Retail/ Wholesale company in cosmetics, toiletries, consumer items, home care and fashion products, shoes clothing.
Enabled the company to obtain foreign partnerships 2 European, Chinese and Turkish companies for their products to be distributed in Pakistan market.
Imports, sourcing, cosmetics, toiletries, hygiene products, insecticides, home care Fashion and industrial products.
Implemented quality control systems of imported products, merchandising as per the market requirement, utilizing rejects and claims, other Consumer items, Fashion and hygienic products.

1996 Negotiated and obtained Sole Agency of Zelnova S.A Spain, for Pakistan,

Launched their products successfully for the market nationwide, introduced in the country for the first time.
ZZ Coopermatic Metered air freshener m/c and refills ( different variety of metered 250 ml ) ( through direct and dealer base )
Kill Paff / ZZ Paff electrical mosquito repellent,
Ratsul .. ( rodenticide ) Polvo ( insecticide )
Splash room air freshener
Fresh Aire Air fresheners 300ml
Fresh Aire bathroom Gel air fresheners
Fresh Aire car air freshener

1998 Negotiated and obtained Sole Agency of Poseer Ltd. Taiwan, for Pakistan

Launched their products successfully for the market
FandaMatic metered Aeorosol spray with air fresheners sprays in 16 aromas
Bathroom products such as Auto Hand driers, Soap DIspensers, Toilet tissue dispensers,
Cloth perfumes, ( for cupboards clothes storage ), Gel based bathroom air fresheners, etc

1999 Negotiated and obtained Sole Agency of P & L SYSTEMS Limited UK. ( largest manufacturer of electronics insecticide In Europe.

Launched their products in the country successfully, the brands were
Zapper, Exocutor, Insectaflash, Excalibur, Flytrap, Luralite

Established and enhanced the turnovers and service, establishing dealer and stockist network in 45 plus cities and establishing 4 offices in major cities of the country to manage sales and recovery and servicing the client .
2002 developed and introduced locally designed and refilled range of
Non Alcholic Edt’s for men s market, (16 aromas) locally manufacturing of Mosquito coils,
Electrical mosquito repellent, toilet cleaners, etc.

2007 Negotiated and obtained sole Agency Rights of Gelisim Kosmetik, Istanbul Turkey for Pakistan / Afghanistan

Launched their products successfully nationwide in markets, through dealers and also by registering the products with Makro and Metro cash and carry stores.
The product range included, EDT ( men/women) Body spray / deodorants ( men/women)
Room Air fresheners, Hair sprays, Hair glitter sprays, Hair gels, roll ons.
Some products which are exported from Turkey to over 40 different countries and were very successful in the country were following
EDTs, Deodorants, Room Air fresheners,
Hair Gels /Hair sprays : Hypnos
Hair Glitter spray fro women : Miss Catherine
Perfume EDT and Deodorant Gift Box
Roll On perfume stick :

Over 250 Sku’s .. middle to lower income market base.

Implemented computerized payroll and commissioning, use of IT in costing, work factor analysis settling pricing of outsourcing, and in supply chain management and warehouse management, thereby positioning timely supply to dealers, shops, distributors and direct customers, , managing a local version of CRM and ERP.

Managed Shipping, customs and other related issues including insurance, sea freight and space management, local freight issues, invoicing packing s and other related issues.

_ Established over 25 shops and branches to enhance the network
Established fashion line of belts, handbags and wallets and also HEAD brand ( travel and sports bags ) in nationwide market including Metro and Makro.
-- established network of average 75000 school bags per annum in local market and also through over 350 outlets of Bata ( contract under Bata back to school project

Pakistan’s 2nd largest manufacturer and retailer ( over 300 retail outlets ) and biggest exporter, and achieved targets by cutting costs, in materials and labour expense by Implementing a better wage GRADING system and outsourcing.
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Joined Bata, one of the World’s largest footwear manufacturer and retailer as management trainee, initial Training in costing and manufacturing.
6 months in house training and advance course on Costing and Work factor analysis studies for footwear manufacturing.
1987 promoted and managed costing and efficiency of rubber, plastic and Leather footwear. Also attended cost conferences.
1988 extensive in-house trainings in manufacturing and Costing. and Overseas course and visits to trade fairs in France and Italy.
1989 promoted and sent to UK, in sept for 2 years Fulltime course in Footwear Technology.
1990 UK, on training / education, in London.
1991 UK on training in London and returned in sept 1991 and promoted.
1992 Promoted as Asst. manager in branch factory comprising a staff of 400.
1992 implemented JIT concept and trained 2 teams for production on the concept of conveyer less manufacturing.
1993 Promoted as manager in leather factory comprising a staff of 1200. Producing Men, Ladies and children footwear with a production of about 26000 pairs daily.
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As Factory Manager of Bata looked after,
 In time production, achieving production targets.
 quality control, quality assurance by in process control and finished goods check.
negotiating with outside material ( ready upper / soles etc ) suppliers,
 managing staff,
Implementation of FIMP ( flexible integrated manufacturing plant ) for kids and Ladies shoes.
Working in co ordination with design and costing teams for cost efficient mass production as well as high quality control for upper market shoe lines.
Looked after production of international branded sports footwear such as POWER and NORTH STAR among other brands, and BUBBLE GUMMERS in Kids shoes.
Looked after Ladies footwear famous brands such as MARIE CLAIRE and COMFORT sandals, as well as Men’s casual and comfort shoes and children school shoes.