Marketing Executive
GMG - NIKE
Total years of experience :14 years, 10 Months
• Managing brand resources and processes to enable consistent brand delivery, i.e., message frameworks, visual assets, key terminology, accurate data, and highlights.
• Leading projects to develop marketing campaigns, brand collateral, and long-term strategies overseeing the work of vendors and suppliers.
• Tracking and measuring the effectiveness of marketing efforts and strategies.
• Work closely with the Marketing Manager to support the organization's growth by developing content marketing and demand generation strategies that drive awareness and engagement.
• Managing media relations with national dailies, magazines, online magazines, media buying units, etc.
• Ascertaining the best channels across traditional and digital media outlets to disseminate the brand’s message, engaging in PR initiatives and networking events to raise awareness of the brand and the company.
• Analyzing local market trends and competitor activity to identify business trends, developing and implementing local marketing channels for business growth.
• Building and managing the yearly budget and adjusting the same on a monthly basis, according to evolving market and business needs.
• Responsible for the development and implementation of strategic and external events calendar to drive awareness with new prospects.
• Responsible for seasonal & store revamping across Saudi Arabia.
Generate new Graphics for all marketing and communication material as per Client requirement.