Channel Manager
Dubai Refreshments P.J.S.C (Pepsi)
Total years of experience :11 years, 10 Months
o Handled and mentored a team of 10 salesmen and 7 merchandisers to successfully manage entire Sales and marketing operations and delivered on growth and category wise contribution.
o Managing General Trade business comprising of Class B Key Accounts, Self-Service Channels and retail(Grocery) for IFFCO Distribution Services in Abu Dhabi(UAE)
o Responsible for the overall sales strategy of assigned area and routes.
o Planned tactical promotions, promotional events being held as part of marketing strategy in alignment with customer’s event calendar
o Responsible for financial operations including keeping a check on Overdue, Market Returns, Pricing management and monitoring promo v/s non-promo Ratio and ROI across all categories
Successfully completed MBA from Pune university majors in Marketing.
