Fakhruddin Attarwala

• Founded and relaunched the Magna Lubricants brand, positioning it successfully in competitive local and international markets of Africa
and Asia, Also pitched P66 and SHARLU in the local UAE market.
• Designed and implemented sales and marketing strategies, expanding customer base across multiple regions.
• Led customer engagement initiatives including sales training, distributor development, and business meets.
• Oversaw day-to-day operations, finance, and administration to ensure sustainable business growth.

• Managed the automotive and industrial lubricants business across UAE, Qatar, Kuwait, Oman, and Bahrain focused primarily on P66.
• Built strong regional distribution networks, driving consistent revenue growth and brand recognition.
• Led strategic partnerships with Phillips 66, aligning business operations with global standards.
• Conducted product launches, customer presentations, and technical training for distributors and clients.

• Successfully acquired and launched ConocoPhillips lubricants in Kuwait.
• Oversaw sales and marketing efforts, establishing the brand as a recognized market player.
• Built key partnerships with distributors and resellers to drive penetration in the industrial and automotive segments.
• Delivered strong revenue performance through customer engagement and channel development.

• Worked with multiple MNC brands and created niche markets for each brands.
• Successfully created a defined market presence in Unorganized sectors of Earth-Moving and Quarry segments.
• B2C/B2A category was catered by a Private label under the company portfolio.