Marketing & Operations
Index Holding
Total years of experience :16 years, 11 Months
• Create and update marketing collateral, presentations, brochures, fact sheets, web content, newsletters, signage, ads with input from product marketing, product management, executives, sales
• Execution of the marketing and communications plan.
• Ensure maximum ROI out of every campaign and analyse effectiveness for reporting.
• Maintaining regular communication, market research, and dialogue with prospects and clients.
•Executing all administration and logistics for online and offline marketing initiatives.
•Managing and executing attendee recruitment, attraction and registration.
•Executing preparation of all printed materials for the marketing activities.
•Liaison with local/international sponsors provide pre/ post-marketing activity reporting
•Key partnerships with relevant industry leading publishers for Media activities.
•Proof reading press releases pertaining to the events and insuring message is aligned with the desired outcome.
•Negotiating barter with external stake holders.
•Ensuring maximum ROI is derived by keeping costs under control wherever required without negatively impacting the desired outcome.
Manage key corporate relationships & execution of events in the Information Technology sphere to facilitate client success in utilizing the IDC platform. Responsibilities include but are not limited to:
• Project Manager for IT-related conferences across the Middle East Africa region
• Lead for Cloud, IT Security, SMB Roadshows across GCC.
• Worked as part of a cohesive team to plan, execute & coordinate on key activities such as budgeting, create event-specific marketing materials, on-site deployment
• In addition, liaised with external partners & vendors - from hospitality companies to regional venues and senior executives to event sponsors - to ensure client requirements of communicating their event-specific message reached fruition
• Engaged with marquee IT companies like EMC, IBM, HP, Dell, Intel, Oracle, Huawei, SonicWall and Wipro at IDC conferences as their main point of contact through the events
• Monitor and track budget, registrations, and pre/post-event proceedings to ensure appropriate execution, both in local as well as regional IDC offices
• Maintaining a calendar of events for effective long term planning and management with senior team members
• Utilizing offline & online tools to facilitate broad-participation or bespoke, client-only events
• Parallel responsibilities included providing on the job training to new employees, as well as familiarizing them with tried & tested operational processes behind successful event executions
• Help maintain the relationship with Media and PR agencies. To be responsible for managing online branding, communications and support the online/offline campaigns thought the relative direct/indirect media and PR agencies.
• Led efforts in hiring, training, monitoring and delegating tasks to telemarketing representatives & data management staff
• Responsibilities also included lead generation through cold calling, maintaining clean databases, verifying accuracy of data and training other staff
• Guided senior management in developing guidelines for daily operations, remuneration and performance incentives
• Prepared regular reports outlining staff performance & training as well as thorough analysis for further improving processes
• Performed various delegate sales activities, including being a sponsor’s key liaison and delegates’ main contact point at any event
• Created data-driven event-specific reports within Excel, which included assessments of event metrics like attendance and speaker times. Used the data-centric approach to deliver actionable post-mortems of events for senior management
• Multifaceted role within retail banking division with activities ranging from personal lending to administrative tasks
• Specifics can be viewed at https://www.linkedin.com/pub/faisal-anwar/19/2ab/5aa
Graduated on the Dean's Honor list with a certificate from the President of American College of Dubai to signify academic excellence in the BBA '12 program Key experienced related courses: Management (A), Business Ethics (A), Public Speaking (A), and Human Relations in Admin. (B)