Farah Issa

BRATE- (Nov 2016 - Present)-Senior Account Manager

Manage multiple accounts; develop positive working relationships with all customer touch points

Drive client retention, renewals, upsells and client satisfaction

Work closely with Associate Account Managers and Ad Operations on day-to-day operational processes including campaign set-up, receipt of creative or tags, trafficking, optimization, troubleshooting and QA

Work closely with Analytics and Ad Operations to determine root causes for customer success or failure and drive requirements for product or process enhancement and development as needed

Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign

Leverage technical tools and quantitative data to manage campaigns to success, high customer satisfaction and renewal

Prepare campaign insights reporting, including analysis and research

Manage weekly campaign status documents for review

Work closely with Finance on billing set up and invoicing

Manage customer activity with CRM tools for maximum efficiency and visibility, with carefully executed follow-up to closure on open issues

Adhere to established processes and workflows, as it relates to campaign set-up and pixel placement strategy, creative execution (including dynamic creative), ad trafficking, campaign management and any troubleshooting necessary with pixels, creative assets and campaign reporting

Provide input on new processes and workflows as needed

Focus on ensuring we maintain superior customer service levels, operational excellence and strategic insight

• Develop, build, and manage a client base of corporate accounts.
• Oversee the sales process at each stage from quote to purchasing to fulfillment and follow up.
• Attention to Detail.
• Time Management.
• Planning & Organizing.
• Communication.
• Adaptability / Flexibility.
• Result Focus.
• Accountability & Dependability.
• Creative and Innovative Thinking.
• Ethics and Integrity.
• High Energy and Manage Stress.
• Mediating and Negotiating.
• Work with the Marketing Dept to develop and execute Corporate Sales initiatives.
• Prospect new clients via sales calls, direct mail, email and networking events.
• Follow up on leads generated through retail stores, research and promotional events.
• Work with suppliers to secure opportunity buys and availability of products.
• Coordinate product logo placement with contractors to meet the client’s specifications.
• Analyze sales trends, track unit sales, and generate gross margin reports.
• Generate monthly budgets and sales forecasts.

• P&L: Responsibility for reaching or exceeding budgeted financial goals in one or more of our key customer retention categories - saves and reinstatement, customer longevity, load ups, and cross sell - using a variety of communication media including invoice text, inserts, email and telemarketing.
• Campaign Planning & Execution: Responsible for conceptualizing and managing a diverse range of customer retention campaigns and initiatives. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution.
• Campaign Analysis: Analyze campaign outcomes in detail, using a variety of proprietary software applications. Draw insights and present results clearly to facilitate sound decision making on next steps.
• Customer Focus: Working with Customer Service, Marketing Services and Operation to develop and maintain a customer-focused attitude toward activities, concentrating on those that most strongly contribute toward improving customer lifetime value.

Sales promoter for perfumes and all makeup products.