فرح مصري, Business Development Consultant

فرح مصري

Business Development Consultant

Tecom Investments

البلد
الإمارات العربية المتحدة - دبي
التعليم
بكالوريوس, Bsc Business Management. Concentration in Entrepreneurship, Finance and Economics
الخبرات
10 years, 8 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :10 years, 8 أشهر

Business Development Consultant في Tecom Investments
  • الإمارات العربية المتحدة - دبي
  • أغسطس 2014 إلى نوفمبر 2014

• Identifying new leasing segment opportunities for Dubai Studio City (DSC) via industry analysis & demand assessment.
• Leading new pricing structure for existing studios and production workshops to capture larger market share & boost revenue streams from studio rentals.
• Developing strategy plan for DSC premium sound stages by analyzing operating expenses, revenue forecasts and market comparables to assess opportunities and challenges and present viable options.
• Developing strategic proposal to convert existing workshops into fitted studios for immediate market uptake opportunities, creating new revenue streams.
• Developing new tools through close engagement with regulatory authorities to facilitate freelancer production jobs to retain local talent and further develop the content creation industry in Dubai.
• Developing, coordinating & assisting in key strategic project for DFTC pertaining to film and production.

Business Strategy & Client Relations Director في ABU DHABI MEDIA
  • الإمارات العربية المتحدة - دبي
  • يناير 2013 إلى أبريل 2014

The Commercial Division is responsible for generating all ADM advertising revenues.
• Responsible for optimizing ADM’s revenue through innovative advertising solutions.
• Responsible for identifying and tackling under-spent accounts that have not been effectively monetized.
• Formulating annual operating plan to stimulate under-spent accounts and activate non-spender clients.
• Identifying cross-selling opportunities for existing clients into unutilized media.
• Cultivating and attracting new accounts for ADM’s existing client portfolio. Responsible for generating new Abu Dhabi direct clients on TV.
• Managing key strategic relationships in conjunction with Sales Directors to grow revenue portfolio.
• Developing business plan for ADM’s SMS operation as a new revenue stream.
• Liaising with Corporate Strategy Office on product KPI developments to ensure alignment with commercial targets & overall revenues.

Head of Business Development في ABU DHABI MEDIA- Al Barq Digital (Subsidiary)
  • الإمارات العربية المتحدة - دبي
  • مارس 2010 إلى يناير 2013

A subsidiary of Abu Dhabi Media delivering integrated and interactive Digital Out of Home solutions.
• Allocated mall estates consistent with strategic direction through market analysis and commercial viability.
• Determined sound commercial terms for each mall estate contract through financial evaluation of costs vs. projected earnings.
• Liaised with Legal and Finance Departments on contract financial feasibility, approval and legal requirements.
• Negotiated with mall estate management on commercials, unit locations and contract terms.
• Prepared commercial proposals including estate visits and rendering of unit locations as part negotiations.
• Developed mall estate roll-out plan through continuous communication with the Commercial team on mall estate selection and appropriate financials as per advertising market rationale.
• Prepared presentations for Al Barq Board of Directors pertaining to Al Barq performance.

Head of Business Development في ABU DHABI MEDIA- Getmo Arabia (Joint Venture)
  • الإمارات العربية المتحدة - دبي
  • أكتوبر 2008 إلى فبراير 2010

A Joint venture with ADM; digital entertainment solutions delivering music, premium games, apps and mobile videos.
• Achieved sales contract with Zain telecommunications for games platform in 22 territories.
• Prepared client pitchbooks and liaised with each territory in the after -sales process to deliver the platform through internal follow up with the technology departments in Germany and Italy.
• Responsible for growing Getmo Arabia’s client base by developing innovative concepts as per client strategic direction.
• Advised Getmo Arabia management on gearing Getmo Arabia’s business model to B2B strategy.
• Liaised with music labels such as Sony and Universal on content projects with media outlets.
• Negotiated with smaller Arabic labels to secure localized content to the Getmo Arabia portfolio.
• Secured contracts with media outlets regionally to monetize Getmo Arabia content through special projects.

Business Development Manager في ABU DHABI MEDIA- CEO'S OFFICE
  • الإمارات العربية المتحدة - دبي
  • مارس 2008 إلى أكتوبر 2008

• Responsible for performing financial due diligence on high profile proposals to the CEO’s office and presenting strategic views to asset Directors.
• Compiled quarterly presentations for the Board of Directors pertaining to company performance and upcoming investments and projects.
• Prepared presentations to the Board of Directors regarding the set up and pre- launch deals of ImageNation.
• Followed up on global digital media trends and scanned potential regional investments for Digital Media department.

Business Development Manager في AL GHAD NEWSPAPER
  • الأردن - عمان
  • ديسمبر 2004 إلى فبراير 2008

The first independent daily newspaper in Jordan, launched in Aug 2004.Currently one of the country's leading newspapers.
• Generated daily financial reports to CEO and Chairman to assess annual targets, organizational productivity and efficiency based on revenue analyses, cash flow analyses and growth drivers.
• Generated monthly reports for corporate management pertaining to budget and forecast estimate reviews. The reporting system resulted in reconciling and synchronizing data between corporate and unit financial systems.
• Formulated organizational strategy and managerial direction consistent with overall profit and growth objectives.
• Engaged with internal departments to create ideas & strategies consistent with the organizational vision & direction.
• Performed future growth and planning proposals with departmental managers based on operational objectives to gain larger market share through the use of innovation and creativity in the market.

Marketing Officer في AL GHAD NEWSPAPER
  • الأردن - عمان
  • يناير 2004 إلى ديسمبر 2004

• Assisted Sales & Marketing Manager in developing and implementing the launch stage marketing plan of Al Ghad newspaper. Duties included determining brand identity, developing advertising and marketing strategies, selecting media vehicles and effectively allocating the marketing budget.
• Planned, coordinated, directed and implemented $4.6million in advertising campaigns since launch.
• Researched worldwide suppliers for promotional marketing materials. Negotiated prices and overall delivery process of promotional products with vendors located in China.

الخلفية التعليمية

بكالوريوس, Bsc Business Management. Concentration in Entrepreneurship, Finance and Economics
  • في BABSON COLLEGE
  • مايو 2003

• Courses include Management & Entrepreneurship; Perspectives in Management; Management Diagnosis & Analysis; Management in Action; Business Analysis; Financial Accounting; Corporate Finance; Key to Success Family Business Enterprise; Social Enterprise Management; Security Valuation; Microeconomics and Macroeconomics. • Concentration GPA: 3.7. Dean’s List- fall 2002. • Teaching assistant to International Political Economy Professor Laura Godfredson. • Initiated the set- up of the Mediterranean Club at Babson College.

الثانوية العامة أو ما يعادلها, International Baccalaureate Diploma
  • في AMMAN BACCALAUREATE SCHOOL
  • يونيو 1999

• Ranked in the top 1% based on academic achievement. Awarded the Silver Crown Prince Award. • Activities: varsity soccer, volleyball and basketball.

الثانوية العامة أو ما يعادلها, top based on academic
  • في Amman Baccalaureate School
  • يونيو 1999

International Baccalaureate Diploma • Ranked in the top 1% based on academic achievement. Awarded the Silver Crown Prince Award. • Activities: varsity soccer, volleyball and basketball.

Specialties & Skills

Project Execution
Project Management
Media Strategy
Driving Revenue
Customer Acquisition
BUSINESS DEVELOPMENT
CLIENTS
CONTRACT NEGOTIATIONS
DUE DILIGENCE
FEASIBILITY
FINANCE
PROPOSALS
STRATEGIC DIRECTION
TERRITORY
Project Management
Brand Management
Innovation
Project Implementation
Business Development
Customer Acquisition

اللغات

العربية
متمرّس
الانجليزية
متمرّس
الفرنسية
متوسط

العضويات

Former member of the International Advertising Association, Jordan Chapter
  • member

التدريب و الشهادات

Participated in an intensive training workshop by Dr. Steven R. Covey on “Great leaders. Great teams (تدريب)
معهد التدريب:
Workshop by Steven R. Covey
تاريخ الدورة:
May 2004

الهوايات

  • International travel, capital markets trading