Farah Puri

Manage social media accounts for Pakistani brands: Swiss Miss,
Mothercare, Broche, Admiral, and Viceroy including posting
schedules, content calendars, and Meta account checks.
Collaborate with influencers, actors, and actresses for PR
campaigns handling communication, content briefing, payment
terms, content approval, and scheduling.
Ensure timely influencer payment clearance and maintain PR
relationship management.
Conduct market visits to assess brand ambassadors (BAs)
knowledge, customer interaction, and product handling.
Lead event management by creating an annual occasions calendar,
coordinating with HR for event planning and execution.
Create in-house content using branded products and represent
ICP at promotional events.
Manage digital marketing budgets and oversee campaign
execution.
Design static posts and stories on Canva.
Provide creative direction to graphic designers for posts, videos,
and reels.