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• Developing content calendars and production schedules for the Group's entities.
• Copywriting content for websites and social media.
• Planning and executing paid campaigns across different social media platforms.
• Conceptualizing and scripting digital content as well as corporate videos content.
• Writing Google Ads, EDM and inMail copy besides other advertising content.
• Moderating comments and inquiries on social media.
• Reporting of managed channels on a monthly basis.
• Drafting press releases and maintaining the group's media presence.

• Filmed and edited events for the company's clients.

• Created and wrote content for the company's social media and website.
• Wrote electronic direct mails (EDMs).
• Designed roll-ups posters and other marketing materials for events.
• Took part of PR meetings.

• Published three articles on Gulf News within the IGCF initiative.

The International Government Communication Forum (IGCF), held in Sharjah, is an annual forum that shares global best practices in fields of government communication and aims to build a platform for better communication between governments and their citizens. The columns are a collaborative effort with Gulf News featuring work by UAE-based students as part of that initiative. -Description by Gulf News