Lead Brand Director
Made for Brands
Total years of experience :15 years, 9 Months
Made for Brands (MFB) is a design studio specialized in branding and story telling for brand, developing strategies and identities that hold a strong foot-hold in their fields.
As Senior Art Director, I am responsible for creating the narrative of brands and designing the applications that give the brand's story a voice. Everything a brand needs from A-Z, including and identity (logo, language, graphic elements), to interactive interfaces targeted at enhancing user experience.
After graduating I found a senior in-house designer position at a publishing house for children’s books (Yuki Press). There I worked as both a designer and creative director for all projects. One of the books I designed and illustrated, Ana wa Abi wa Al Chocola (translated from Arabic: Me, my Father, and Chocolate), won Best Design and Art Direction at the Arab Book Fair 2010.
I realized that I had strong organization skills, and I enjoyed seeing projects through my vision, start to finish. Thus, I decided to start my own design studio and build from scratch a design firm that I could instill with my beliefs and hard work. I find the most interesting approach to work these days, whether in design or not is interdisciplinary work, that is what drew me to design. As a designer you go into a library and research under all fields and areas, cause depending on the objective of your design you need to be able to communicate your clients vision as well as your own. In practice, I also find that mixing two different styles or moods allows for the creation of something new and allows the viewer to look at something that not only conveys a message, but also makes them think and interact with the design. For example, in the book Ana wa Abi wa Al Chocola, I used photography and layered it with illustrations to create a new visual for a world of chocolate.
Like doctors designers never stop learning, there is always evolution and new things to discover. I have a good eye for design, and I exercise my artistic mind and eye by reading and writing, and remembering the basic goal all designers share; visual communication.
Our work spans over a variety of design areas including, corporate branding, publication, packaging, and website design.
www.flye-studios.com
Sada Press is a publishing house that has several magazines that comes out monthly. They also have 5 catalogues that are published yearly. A wedding catalogue, a fashion catalogue, a home decor catalogue, a beauty catalogue, and a Ramadan cookbook.
I was the art director and designer for these catalogues on a consultant/project contract basis.
Children’s Book 3indama Maradat Sadikati (Publication; published by Yuki Press). Typography design; created and executed unique font for the book.
Children’s Book Series, Sousou: (Publication; published by Yuki Press). Includes 3 books, Rijlo Shadi, Yado Naji, and Famo Ines. Art director and designer working along side Illustrator and Flye Studios Co-Founder Marianne Moussalli.
Children’s Book Yukis Wa Alam Al Abjadiya (Publication; published by Yuki Press). Typography design; created and executed unique font for the book title.
I was a creative consultant for the look and feel of the magazine as it launched, and I wrote 4 articles that appeared in the magazine.
Children’s Book Ana Wa Abi Wa Al Chocola (Publication; published by Yuki Press). Illustrator, designer, and art director; supervised and executed project from start to finish. The Book won an award for best Art direction and design in 2010’s Beirut National Arabic Book Fair.
Senior in-house designer responsible for stationary, identity, and book design.
Poster/Pamphlet Campaign design.
September 2002 - June 2008 BFA (Bachelor of Fine Arts) from the American University of Beirut Department of Architecture and Design. A four year program including emphasis on various fields in Graphic Design, such as animation, communication design, publication design, packaging, typography, and interactive design.
July 2000 Lebanese Baccalaureate Degree in General Sciences
