Area Manager - Sales & Retail Operations
Petromin Corporation
Total years of experience :9 years, 8 Months
- Managing complete operations of 15 retail business outlets of Petromin Express in Riyadh, KSA
- Responsible for achieving KPI's, Customers & Sales targets with full ownership of P&L.
- Managing employee relations and conduct other B2B activities.
- Conduct promotional activities & exploring new trade areas for business development.
- Ensuring compliance of SOP’s, company standards, and health & safety measures for smooth operations.
- Led a team of 80 employees & managing over 3 million SAR monthly business turnover.
- Responsible for achieving KPIs targets like Oil, Batteries, Filters, Tires, PMS, EcoWash, A/C service, etc.
- Delivering budgeted sales, gross margin & net profit via local marketing initiatives
- Ensuring strict compliance with SOPs to deliver the desired customer experience CX by ensure high CSI.
- Effectively developing skills of available human resource through regular training & appraisal process.
- Promoting a culture that embraces continuous process improvement, personal accountability & teamwork.
- Any other sales & marketing related tasks as assigned by the management (e.g., Market survey, competition activities, participating in exhibitions, sampling events, running promos etc.).
- Leading an operational team to manage and deliver projects and results within the timeline.
- Define KPIs for the assigned categories and analyze and drive performance for those categories.
- Prepare and present marketing forecasts, pricing surveys, competitor intelligence and marketing plans.
- Lead the team to deliver sales performance that meets the set company objectives.
-Responsible for delivering expected sales revenue target and profitability.
-Responsible for ensuring that stores are meeting KPIs and standard operating procedures to maintain brand
- Regional Incharge of complete north region, supervise all activities regarding Sales & Marketing, Sales Promotion, Dealer Management, Corporate Sales, Event Management & Administration
- Conducting Sales Training across the country for Sales staff of the company as well as dealerships.
- Prepare & present quarterly PDCA to executive committee about performance and plans.
- Responsible for achieving assigned sales target in respective region.
- Extensive Follow-up with dealerships and B2B on assigned sales target.
- Share regional sales situation and recommendations for strategic business planning
- Prepare and submit regional sales forecast on monthly, quarterly and annual basis.
- Focuses sales efforts by studying existing and potential sales volume of dealers.
- Maintain and expand corporate customer’s base & identifying new customer opportunities.
- Resolve customer and dealers complaints by investigating problems & developing solutions
- Prepare and execute activity plans for regional sales operations.
- Survey customer needs and Identify trends and track competitor information / market sensing.
- Prepare an annual budget of regional office, analyzing variances & initiating corrective actions.
- Organizing and managing corporate events in the region on behalf of company.
- Liaison with corporate & government departments for smooth running of corporate affairs.2
- Deals with customers & vendors on daily basis and do after sales follow ups.
- Formulation of Quotation, Processing of RFP, PO, RFQ, RMA & C/O
- Tracking up consignment & satisfy customer needs.
- Ensure customer satisfaction & on time delivery of products.
- Perform complete procurement & sales functions & customer query handling.
- Price negotiations with international vendors & manufacturers.
- Margin calculations & data entry by using SAP SD Module
- Inside Sales+Operational support & coordinate with different departmental teams
- Online research for customer requested product or IT solution & get engaged with our registered vendors to provide the best possible solution with reasonable pricing.
- Pre and post-sales technical support and resolve customer issue on priority basis.
- Tools used : SAP (SD Module), MS Excel, MS Outlook, Google, Cisco Phone for inbound calls.
MBA (Marketing) FAST - National University of Computer & Emerging Sciences, Islamabad
BBA (Hons) 4-years honours degree Specialization: Business Administration