FARAZ AHMAD HASHMI

A dynamic sales executive,

Ability to leads a Team and delivers rapid growth in business having vast knowledge of Sales & Marketing with FMCG Companies:
PTC, PEPSI, Al-RABIE & NADA.


CORE JOB:

Deliver the Sales Budget Weekly/monthly for Fresh and UHT.
 Manage the Wastage and deliver the Budget target weekly/monthly.
 Ensure all customer data integrity is continually updated and correct.
 Ensure that all routes have the correct stocks and mix of saleable product to service their outlets daily as per the company must stock list.
 Ensure the correct visibility and display according to NADA planogram.
 Conduct Route Riding in the market on route every week to train salesmen and develop their skills.
 Ensure the use of Nada TAB in the market Daily capture UHT Orders and Cooler Data records to be captured in the TAB.
 Review daily the service levels and sales volume and wastage performance by route with each salesman.
 Responsible for the achievement of product distribution targets for Fresh Dairy Fresh Juice & UHT.
 Responsible to deliver monthly sales volume and wastage targets.
 Weekly check credit invoices of sales Team.
 Follow up TC and Credit Customer collections
 Insure UHT is loaded and sold on all Routes weekly
 Develop New Business in the assigned territory for Nada and follow the larger Head Office Customers to secure long term deals.
 Plan for team how to get maximum productivity and over target achievements.
 Ability to deal with corporate customers.
 Work areas: Organized Trade, General Trade Whole Sales & Ho Re Ca.

o Plan, strategize and implement the sales programs in a particular region.
o Managing, training and motivating sales team to drive revenue growth.
o Prepare Target Sales plan and assigned to sales team.
o Develop and manage efficient distribution networks for sales.
o Efficient and creative sales & marketing strategies for the assigned territory.
o Conduct meeting session with sales team every month about product rotation, availability & penetration.
o Making plan for team how to get maximum productivity and over target achievements.
o Surprise visits in allocated areas of sales team to check the work position.
o Brief meetings with team when launch a new product, change packaging or any promotional activity.
o Control the expiry, damaged and dumping product issues in the territory.
o Monitor sales team performance, analyze sales data, periodical forecasting and reporting to area head.
o Follow up sales target to achieve monthly, quarterly and annually targets.
o Check daily productivity reports of sales team.
o Brief meetings with sales representatives & Merchandising team during any sales or promotional activity.
o To ensure regular availability of the entire range of company products throughout my assigned areas and ensure supply continuity.
o Check the competitor activities in pricing structure, packaging change, new product, competitor infrastructure, marketing policies etc.
o Good communication with customers & ability to solve problem at any situation in the market.
o Monitor sales, promotional activities & collection in Modern Trade key accounts like, Panda, Danube, Lu Lu, Carrefour, Bindawood, Mutajir Saudia, Noori & Raya Stores etc.
o Work areas, Organized Trade, whole sales, Mini markets, General Trade & Horeca.
o Ability to make new annual contract with client

Manage distribution network and direct sales delivery.
•Manage retention of existing retailers and negotiated Exclusive Agreements.
•Directly involved in route riding to get first-hand knowledge of the market.
•Manage sales operation in the territory by redefining routes to get maximum productivity.
•Market visits in order to ensure proper availability, supply of products and to cater market complaints personally.
•Monitor the share of our brands in the market and check the stock penetration.
•Check the sales volume of key accounts on daily basis.
•Hardly work in promotional activities of brand launch.