SEO Specialist- Portal Manager
www.360training.com, Softech Corporation USA, Pvt Ltd
Total des années d'expérience :15 years, 6 Mois
Currently working as an SEO Specialist at Softech Corporation, 360training.com. My job responsibilities are to maintain rankings of top converting keywords for the portals assigned to me through ethical and white hat SEO techniques. All the portals are LMS based. I have more than 3 years’ experience of working in different industries; all were based on e-learning.
• Analyze, develop and monitor websites on the basis of complete Search Engine Optimization (SEO) strategies.
• On-Page Optimization of different websites using different techniques
• Off-Page Optimization of web sites with different link building techniques e.g. articles distribution, directory listings, blogs and forum postings, social networking etc.
• Manage webmaster tool account, create reports for error and bugs fixes and provide resolution.
• Analyze Google analytics data using different dashboards, compile data to track user behavior, analyze traffic, track sales and compare data to get in depth knowledge of website performance.
• Worked on following websites,
www.learninsurance.com
www.learn2serve.com
www.oshacampus.com
www.learninsurance.com
www.healthcampus.com
Preparing competitive analysis reports, budgeting and ROI forecasting, keyword research and targeting. Geo targeting campaigns for high traffic and conversions. Manage webmaster tool accounts to detect errors and report to web tech team, make websites in compliance with the latest search engine algorithm changes.
Managed facebook, twitter and LinkedIn accounts for the portals to generate traffic and eventually convert the leads into sales.
Conduct site QA, structure analysis, navigation, page construction, content optimization and additional site audit recommendations for optimal SE indexing and friendliness.
Manage day to day updates across all web portals to ensure consistency and adherence to Search Engine algorithms, shifts, requirements, and best practices in SEO.
Assist Web Development in design, usability and site structure of new projects and provide actionable intelligence through user path and traffic source analysis to help develop site architecture. Perform regular checks on content bugs, broken links, graphics and layout, course listing, browser compatibility, URL structuring and verify Google tracking codes.
Drive overall strategy for increase YOY and MoM Traffic acquisition, Conversion and Revenue contribution from Search Marketing Channels for E-Commerce, Lead Generation and B2B Marketing.
Lead Search Marketing Strategies including Search Engine Optimization, Paid Media, Content Generation and Syndication, Conversion Optimization, A/B testing and Segmentation to meet revenue goals.
Develop a culture of measuring and making smarter decisions based on data, testing all opportunities, finding quick-wins, re-evaluating team structures, conducting Competitive Analysis for Pricing, setting ourselves apart as value leaders in the market, and prioritizing Search Marketing initiatives.
Direct Paid Media Agencies to meet traffic and revenue targets from all major websites for various market niches in the E-learning industry, such as, OSHA and Hazard Safety certification, Food and Beverage Licensing, Real Estate, Insurance and Financial Services, Accounting, Healthcare industries and more.
Daily Tasks Include:
• Search Engine Optimization
• Content Optimization
• Blog post writing
• Competitor Analysis
• ROI Driven SEO Strategies
• Forum Posting
• Blog Commenting
• Guest Posting
• Website QA
My job responsibilities were to maintain top rankings for top converting keywords. Successfully ranked top keywords like file lock, password protect files, password protect folders etc.
Maintain good relations with affiliates and resellers contact them and provide updates on promotions and prices.
I am currently pursuing MBA and my major subject is and will be Marketing.
