Sales And Marketing Head
Turbine Bikes
Total years of experience :17 years, 6 Months
Sales/Business Development-
. Crafted and implemented channel sales strategies by identifying key growth markets, Established Channel business with 250+ Channel Partners in less than a year from scratch.
. Developed an overall business plan, leading the P&L and end-to-end solution for all India operations, Achieved Operational level profitability within 6 months by cost reduction measures, inventory optimization, and strategic sourcing.
Team Building-
. Assembling a stellar team by personally hiring 14 employees with help of external consultancies, personal contacts, and job portals.
. Developing Training Content for the Sales team and personally mentoring and coaching team members.
Marketing Communications-
. Driving research for new product development by market research techniques such as mining of consumer insights, need gaps analysis, market trends etc.
. Creating the brand’s communication plan by onboarding marketing agencies and working closely with them.
. Performing ATL and BTL Promotion campaigns, media buying, conducting media evaluations & targeting maximum ROI by synchronizing with Key media providers.
E-commerce & Digital Marketing-
. Started e-commerce business at marketplaces, developed A+ content and started 98% assembled packaging and same-day dispatch mechanism.
. Envisaged and developed e-com enabled website, drove website traffic through SEO/SEM, influencers campaign, and Performance marketing campaign.
Key Result Areas:
• Driving sales initiatives & achieving desired targets with overall responsibility of return on investment.
• Developing an overall business plan, leading the P&L and end-to-end solution for all India operations.
• Steering business operations for the profit centre to realize pre-planned sales and revenue targets.
• Crafting and implementing Channel Sales strategies, identifying and appointing new dealers across India.
• Building front-end team and leading to accomplish annual operating plans (AOPs).
• Designing and implementing Digital and BTL campaigns, creating reporting around paid marketing funnels, and leveraging
this to improve conversion rate.
• Build marketing Calendars and budgets and monthly reviews to identify bottlenecks in marketing campaigns and processes
to hit goals on time.
• Implementing tools and Sales app development for forecasting and performance management.
• Developing engaging and gamified video content for the training and development of Field and store sales staff
Yamaha
Key Result Areas:
• Monthly, quarterly, and annual sales planning and achievement of set targets.
• Identifying & appointing financially strong & reliable channel partners, resulting in deeper market penetration and
improved market share; implementing marketing strategies for promoting products as per plans of the company.
• Developing systems & procedures for effective B2C engagement like inside marketing, service standards, improving CSI and
SSI Scores.
• Ensuring that all sales representative activities are per the guidelines of the company; formulating comprehensive strategies
to attain sales targets and up-selling & cross-selling of products.
• Monitoring the performance of the Sales Team by establishing a system of reports and communications involving sales
reports and cyclical sales meetings
Vehicle & Spare Part Sales)-HMSI
Project; Understanding the demographic and psychographic aspects of Two wheeler user in the Deluxe segment for different brands (Honda, Bajaj & Hero)
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