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Fariha Qazi, Head of Department (Social Media & Branding)

Fariha Qazi

Head of Department (Social Media & Branding)·D. Watson Group

Pakistan

Master's degree, International Relations

Work experience

Total years of experience: 9 years, 5 months

Head of Department (Social Media & Branding)

December 2024 - Present

D. Watson Group

Islamabad, Pakistan

December 2024 - Present

• Directing all branding and digital advertising for a major retail group, leading successful
branch launches and skincare product line rollouts.
• Managing end-to-end content creation and community engagement across all digital
platforms.
• Coordinating with cross-functional teams and vendors to ensure brand consistency
across all digital and print marketing collateral.
Company industry:
Retail & Wholesale

Digital Media & Communication Manager

January 2024 - November 2024

Fazilia Trust Pakistan

Islamabad, Pakistan

January 2024 - November 2024

• Architected a total organizational re-brand, delivering a unified corporate identity across
logos, web platforms, and official communications.
• Increased social media engagement by 40% through data-driven content strategies and
localized fundraising campaigns.
Company industry:
Other Business Support Services

Social Media Officer

June 2022 - January 2024

Shifa Foundation [Concurrent with Shifa Tenure]

Islamabad, Pakistan

June 2022 - January 2024

• Developed high-quality IEC materials and success stories to drive organizational
visibility.
• Pioneered COVID-19 Test & Treat advocacy campaign, utilizing scriptwriting and
content creation to sensitize the public.
Company industry:
Non-profit Organization

Program Reporting Officer

January 2022 - January 2024

Shifa Foundation

Islamabad, Pakistan

January 2022 - January 2024

• Authored comprehensive progress reports for UNICEF WASH initiatives, maintaining
100% compliance with international auditing standards.
• Liaised between executive management and field teams to ensure the reliability of flood
emergency restoration data.
Company industry:
Non-profit Organization

Digital Marketing Manager

January 2021 - January 2022

The Cloud Services (Real Estate)

Islamabad, Pakistan

January 2021 - January 2022

• Executed full-funnel digital marketing strategies, including SEO/SEM and email
marketing, to drive lead generation for property developments.
Company industry:
Real Estate

Care Advisor

December 2020 - January 2021

My Hair Clinic (Aesthetic Clinic)

Islamabad, Pakistan

December 2020 - January 2021

• Managed end-to-end client communications and CRM inquiries, ensuring high
satisfaction and retention rates.
• Administered record management, data input, and day-to-day accounts for the clinics
operational support team.
Company industry:
Medical Clinic

General Manager

January 2018 - November 2020

Punjab Elevators Group of Companies

Islamabad, Pakistan

January 2018 - November 2020

• Supervised corporate budgets and financial reporting, managing global sea and land
logistics and rate quotations.
Company industry:
Installation & Technical Services

Office and Operational Manager

January 2017 - January 2018

M/S Avia Technos Pvt (Ltd)

Islamabad, Pakistan

January 2017 - January 2018

• Acted as Executive Liaison for the CEO, managing payroll, filing systems, and
confidential administrative support for the executive floor.
Company industry:
Aerospace

Education

International Islamic University

August 2017

August 2017

Master's degree, International Relations

Pakistan

Skills

CONFLICT RESOLUTION
Intermediate
CONFLICT RESOLUTION
Intermediate
CORPORATE COMMUNICATIONS
Intermediate
CORPORATE COMMUNICATIONS
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
OPERATIONS MANAGEMENT
Intermediate
OPERATIONS MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate

Languages

English
Expert