Marketing & Communication Program Manager - Middle East
MAGENTA
Total years of experience :18 years, 4 Months
- Managing and supervising UN agencies, US funds and GoJ in the Middle East
- Oversight, management, and co-ordination of project deliverables, campaigns, and reports
- Lead the development of original, thought-provoking communications content and ideation processes
- Development of project strategies for the effective implementation of activities
- Overseeing the coordination of project creative, media production and research partners
- Marketed and presented existing and new proposition to prospects and key industry leaders to generate interest and new leasing business opportunities including Creative, Media, PR, Communications & Events
- Developed & executed marketing plan designed to maximize both customer traffic and sales throughout the Centre
- Developed & implemented strategies to expand customer dwell time, cultivate and customer loyalty
- Established & managed social media strategy and ensured a continuous Calendar of Events and Activations, across the year
- Targeted key inbound tourism initiatives, and engage with local tourism to support the Mall SOUQ area
- Worked directly with GM and Chairman with mandate to uplift and enhance the shopping experience for customers
- Created and developed the mall’s activity plan and strategy
- Planned and executed events according to a set plan throughout the year
- Oversee all marketing activities for 8 Company owned retail brands
- Worked and created all marketing campaigns using all media tools (Offline ATL, BTL, Online, Social Media, Press Releases… etc.)
- Lead the events, production, leasing and online teams
- Managed Seagulls marketing activities in corporate, outdoors and broadcast (Mood FM, Beat FM and Watar FM)
- Executed on Company’s vision, developed new Media solutions and directed marketing strategies and activity plans
- Created marketing radio concepts for radio stations and for the broadcast client segment
- Worked closely with Management, Sales Team, Media Traffic, IT, Finance, Presenters and Head of Music
- Managed online presence by supervising an internal team and working with an external advertising agency
- Member of the Agency Leaders Council (ALC) and handled business development at the Agency
- Managed directly 2 big multinational accounts and supervised 3 teams covering other local and multinational accounts
- Worked closely with the Agency offices in different countries managing a variety of accounts’ workflow
- Progressed from a junior Account Manager to Sr. Account Director & appointed as Deputy Country Manager on many occasions.
- Headed the Customer Service department, supervised the Creative team and oversaw all accounts within the Agency
- Managed major accounts in various industries such as Banking, Telecommunication, Malls, Food and Beverage, Automotive, Electronics, Media, Educational Training Institution, Labs, Manufacturing, Sports and more
- Ensured deep understanding of customers’ specific brands, thorough knowledge of the relevant industries, and tailored strategic
recommendations accordingly
- Managed and supervised a variety of campaigns and events through different Offline (ATL/BTL) & Online media channels