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Faris Ayoub, Marketing & Communication Program Manager - Middle East

Faris Ayoub

Marketing & Communication Program Manager - Middle East·MAGENTA

Jordan

Bachelor's degree, Business Administration, Marketing

Work experience

Total years of experience: 20 years, 9 months

Marketing & Communication Program Manager - Middle East

November 2020 - Present

MAGENTA

Amman, Jordan

November 2020 - Present

- Managing and supervising UN agencies, US funds and GoJ in the Middle East
- Oversight, management, and co-ordination of project deliverables, campaigns, and reports
- Lead the development of original, thought-provoking communications content and ideation processes
- Development of project strategies for the effective implementation of activities
- Overseeing the coordination of project creative, media production and research partners

Company industry:
Business Consultancy Services
Job role:
Consulting

Marketing And Communication Manager

September 2019 - October 2020

SABCO Center

Muscat, Oman

September 2019 - October 2020

- Marketed and presented existing and new proposition to prospects and key industry leaders to generate interest and new leasing business opportunities including Creative, Media, PR, Communications & Events
- Developed & executed marketing plan designed to maximize both customer traffic and sales throughout the Centre
- Developed & implemented strategies to expand customer dwell time, cultivate and customer loyalty
- Established & managed social media strategy and ensured a continuous Calendar of Events and Activations, across the year
- Targeted key inbound tourism initiatives, and engage with local tourism to support the Mall SOUQ area

Company industry:
Retail & Wholesale
Job role:
Management

Marketing Manager

June 2017 - September 2019

Galleria Mall

Amman, Jordan

June 2017 - September 2019

- Worked directly with GM and Chairman with mandate to uplift and enhance the shopping experience for customers
- Created and developed the mall’s activity plan and strategy
- Planned and executed events according to a set plan throughout the year
- Oversee all marketing activities for 8 Company owned retail brands
- Worked and created all marketing campaigns using all media tools (Offline ATL, BTL, Online, Social Media, Press Releases… etc.)
- Lead the events, production, leasing and online teams

Company industry:
Retail & Wholesale
Job role:
Management

Marketing Manager

February 2016 - June 2017

SEAGULLS

Amman, Jordan

February 2016 - June 2017

- Managed Seagulls marketing activities in corporate, outdoors and broadcast (Mood FM, Beat FM and Watar FM)
- Executed on Company’s vision, developed new Media solutions and directed marketing strategies and activity plans
- Created marketing radio concepts for radio stations and for the broadcast client segment
- Worked closely with Management, Sales Team, Media Traffic, IT, Finance, Presenters and Head of Music
- Managed online presence by supervising an internal team and working with an external advertising agency

Company industry:
Media Production
Job role:
Marketing and PR

Communication Director

March 2014 - January 2016

Leo Burnett

Amman, Jordan

March 2014 - January 2016

- Member of the Agency Leaders Council (ALC) and handled business development at the Agency
- Managed directly 2 big multinational accounts and supervised 3 teams covering other local and multinational accounts
- Worked closely with the Agency offices in different countries managing a variety of accounts’ workflow

Company industry:
Advertising
Job role:
Marketing and PR

Senior Account Director

September 2005 - February 2014

Intermarkets

Jordan

September 2005 - February 2014

- Progressed from a junior Account Manager to Sr. Account Director & appointed as Deputy Country Manager on many occasions.
- Headed the Customer Service department, supervised the Creative team and oversaw all accounts within the Agency
- Managed major accounts in various industries such as Banking, Telecommunication, Malls, Food and Beverage, Automotive, Electronics, Media, Educational Training Institution, Labs, Manufacturing, Sports and more
- Ensured deep understanding of customers’ specific brands, thorough knowledge of the relevant industries, and tailored strategic
recommendations accordingly
- Managed and supervised a variety of campaigns and events through different Offline (ATL/BTL) & Online media channels

Company industry:
Advertising
Job role:
Marketing and PR

Education

Amman Private University

July 2005

July 2005

Bachelor's degree, Business Administration, Marketing

Jordan

Skills

Team Management
Expert
Team Management
Expert
Advertising
Expert
Advertising
Expert
Communications
Expert
Communications
Expert
Media
Expert
Media
Expert
Marketing
Expert
Marketing
Expert
Marketing
Expert
Marketing
Expert
Advertising
Expert
Advertising
Expert
Customer Relations
Expert
Customer Relations
Expert
Team Management
Expert
Team Management
Expert
Creative Thinking
Expert
Creative Thinking
Expert
Offline / Online Media
Expert
Offline / Online Media
Expert
Brand Management
Expert
Brand Management
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Negotiations
Expert
Negotiations
Expert
Presentations
Expert
Presentations
Expert

Languages

Arabic
Expert
English
Expert