Farouk Serhan, Digital Design Manager

Farouk Serhan

Digital Design Manager

Protocol Communications

Location
Saudi Arabia
Education
Bachelor's degree, Graphic Design
Experience
16 years, 4 Months

Share My Profile

Block User


Work Experience

Total years of experience :16 years, 4 Months

Digital Design Manager at Protocol Communications
  • Saudi Arabia - Riyadh
  • My current job since March 2016
Creative Director at Aminour
  • Lebanon - Beirut
  • March 2015 to February 2016

Main Responsibilities:
- Lead creative sessions for project kick-offs
- Manage multiple projects from concept through completion
- Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy
- Establish creative direction for the entire line of online services and programs
- Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project
- Work with the account team, strategy team, and copywriters to develop concepts and present to management
- Work with internal teams to generate ideas for pitching and proposals
- Manage team members
- Provide quality control over concepts and projects,
- Recruiting assistance in shortlisting Creative Candidates
- Creative Briefs according from clients’ requirements
- Project Analysis Project Objectives / Marketing Analysis / Identity Guidelines
- Project Planning Project Tasks Breakdown / Time-frames / Task Distribution
- Brainstorming
- Projects workflow reporting
- New Innovations: Development of new Digital services and applying new Technologies
- Concept Development Creating unique innovative concepts
- Website and Mobile Architect Sitemap / Wireframe structure / Navigation and user flow / Identity Guidelines
- Recruiting assistance in shortlisting Creative Candidates

My Main Achievements:
- Development of advanced e-commerce website systems with POS and CRM
- Development of school advanced portals
- 360 Panoramic Virtual Tours
- 3D Walkthrough
- Virtual Reality Technology development and implementation

Senior Digital Art Director at ecstasy labs
  • Lebanon - Beirut
  • October 2014 to March 2015

Senior Digital Art Director

Main Responsibilities:
- Manage multiple projects from concept through completion
- Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy
- Establish creative direction for the entire line of online services and programs
- Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project
- Work with the account team, strategy team, and copywriters to develop concepts and present to management
- Provide quality control over concepts and projects,
- Creative Briefs according from clients’ requirements
- Project Analysis Project Objectives / Marketing Analysis / Identity Guidelines
- Project Planning Project Tasks Breakdown / Time-frames / Task Distribution
- Brainstorming
- Projects workflow reporting
- New Innovations: Development of new Digital services and applying new Technologies
- Concept Development Creating unique innovative concepts
- Website and Mobile Architect Sitemap / Wireframe structure / Navigation and user flow / Identity Guidelines
- Wordpress Design and Development


My Main Achievements:
- Augmented Reality Technology development study
- Creative and Technical problem solving
- Development of new Digital Services

Art Director at Amana Capital
  • Lebanon - Beirut
  • December 2013 to October 2014

Art Director

Main Responsibilities:
- Digital and Graphic Design Art Direction
- Lead creative sessions for project kick-offs
- Manage multiple projects from concept through completion
- Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy
- Establish creative direction for the entire line of online services and programs
- Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project
- Work with the account team, strategy team, and copywriters to develop concepts and present to management
- Work with internal teams to generate ideas for pitching and proposals
- Provide quality control over concepts and projects,
- Creative Briefs according from clients’ requirements
- Project Analysis Project Objectives / Marketing Analysis / Identity Guidelines
- Project Planning Project Tasks Breakdown / Time-frames / Task Distribution
- Brainstorming
- Projects workflow reporting
- New Innovations: Development of new Digital services and applying new Technologies
- Concept Development Creating unique innovative concepts
- Website and Mobile Architect Sitemap / Wireframe structure / Navigation and user flow / Identity Guidelines
- Wordpress Design and Development
- User Experience Study for the companies websites and portals
- Launching creative landing pages with high conversion rate to increase leads
- Salesforce integration
- Lead Tracking
- Online marketing campaigns


My Main Achievements:
- Sustain the image of the brand
- Improvement of User Experience UX
- Development of new Digital Services
- Big increase of the number of lead gathered from the new landing pages

Digital Art Director at Xpert
  • Qatar - Doha
  • May 2011 to December 2013

Xpert
Digital Art Director

Main Responsibilities:
- Lead creative sessions for project kick-offs
- Manage multiple projects from concept through completion
- Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy
- Establish creative direction for the entire line of online services and programs
- Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project
- Work with the account team, strategy team, and copywriters to develop concepts and present to management
- Work with internal teams to generate ideas for pitching and proposals
- Provide quality control over concepts and projects,
- Creative Briefs according from clients’ requirements
- Project Analysis Project Objectives / Marketing Analysis / Identity Guidelines
- Project Planning Project Tasks Breakdown / Time-frames / Task Distribution
- Brainstorming
- Projects workflow reporting
- New Innovations: Development of new Digital services and applying new Technologies
- Concept Development Creating unique innovative concepts
- Website and Mobile Architect Sitemap / Wireframe structure / Navigation and user flow / Identity Guidelines
- Wordpress Design and Development
- User Experience Study for the companies websites and portals
- Launching creative landing pages with high conversion rate to increase leads
- Salesforce integration
- Lead Tracking
- Online marketing campaigns
- HTML / CSS / jquery / JavaScript / PHP


My Main Achievements:
- Improvement of User Experience UX
- Development of new Digital Services
- Handling big projects from Qatar and Lebanon

Senior Web & Multimedia Designer at DowGroup
  • Lebanon - Beirut
  • March 2009 to May 2011

Web Designer on project bases

ART DIRECTOR at Teleblue
  • Lebanon - Beirut
  • January 2008 to June 2009

ART DIRECTOR

Education

Bachelor's degree, Graphic Design
  • at American University of Science and Technology
  • February 2010
High school or equivalent, Lebanese Official Baccalaureate
  • at Omar Al Moukhtar Education Center
  • July 2006

Specialties & Skills

Web Design
Graphic Design
3D Studio Max
Animation
Multimedia
After Effects CS5
Tweenlite & TweenMax (tween classes for flash)
Indesign CS5
Photoshop CS5
Illustrator CS5
Flash CS5 as2 - as3
Mobile apps desing
Dreamweaver CS5
3Ds max 2014
3D game design/modeling
UX (user experience)
360 Panoramic Virtual Tours
Creative Team Management form Concept to execution
Adobe After Effects
Photography
Creative Team Management from Concept to Execution
Wordpress
Mobile App Structure and Design
Adobe Premiere Pro
Unity 3D
Adobe Audition
Adobe Edge Animate

Languages

English
Expert
Arabic
Expert

Memberships

Apple
  • Apple Certified Developer
  • April 2011

Hobbies

  • Horse Riding
  • Drawing
  • Oil Painting
  • Photography
  • Scuba Diving