Farrukh Shahab

• Support in strategic planning, development and implementation based on company’s competitive and success elements.
• Effectively design and integrate category management strategies into business planning process thru product acquisition, addressing assortment, merchandising, pricing and promotion.
• Focus on products & services development for 300+ retail shops, distribution & enterprise sales channels; spanning Operator products to Handsets, Accessories.
• Coordinate with sales channels across the organization to set strategic and tactical priorities to integrate sales requirements/efforts into category management initiatives & strategies.
• Determine sourcing strategy based on market, price, quality, selection, service, support, availability, reliability, distribution capabilities and supplier’s reputation & history.
• Manage Product Life Cycle across the brands based on respective sales channel by monitoring changes affecting supply & demand; tracking market condition, price trends etc.
• Develop & maintain business relationships with vendors to improve the productivity inline the product growth in relevant departments of the organization.
• Monitor healthy stock turns in all business units to maximize sales. Develop ongoing liquidation plans for excess and dormant stocks for maximizing business value from product.
• Research and analyze consumer data to develop marketing strategies including consumer needs, market size, market share, target market segment, ARPU, profitability and competitive landscape.
• Responsible for increasing sales and gross margin on handsets and devices through category product planning and execution of strategic product marketing plans.
• Controlling category budgets (Sales, Profitability and Stocks).
• Maximize customer satisfaction through high quality after sales service.
• Provide regular communication and analysis of business results to management.
• Stay abreast of technological, industry and competitive developments.

• Responsible for handling the channel sales in Kingdom of Saudi Arabia; sourced significant business through B2B, Trade &
Exports.
• Product Planning; Brand Management; Budgeting & Forecasting.
• Manage product sales growth, individual sales effectiveness and channel base by reviewing sales activity schedule; Built
pricing opportunities to encourage repeat sales.
• Perform client presentations articulating the value proposition of product and service offerings.
• Formalized the terms to develop business agreements with Panda, Carrefour, Extra, Emax, Virgin, RadioShak & STC.
• Exceeding customer’s expectations by providing them continuous product training liaising the vendors.

• Opening up; Oversee store operations.
• Drive sales through effective merchandising presentations; creating footfall.
• Enhance the customer experience by leading team of associates in providing strong levels of customer service.
• Inventory Management & Stocks Control.
• Analyze & measure business trends.
• Staffing & Training; Guide the professional development of Sales Team.
• Event Management.

Responsible for channel sales & Power Retailers as business areas promoting Cellucom as a Brand.

Responsible for primary targets set by the company and providing respective game plans to distributors for their secondary
sales.