Category Manager
STC
Total years of experience :21 years, 9 Months
• Support in strategic planning, development and implementation based on company’s competitive and success elements.
• Effectively design and integrate category management strategies into business planning process thru product acquisition, addressing assortment, merchandising, pricing and promotion.
• Focus on products & services development for 300+ retail shops, distribution & enterprise sales channels; spanning Operator products to Handsets, Accessories.
• Coordinate with sales channels across the organization to set strategic and tactical priorities to integrate sales requirements/efforts into category management initiatives & strategies.
• Determine sourcing strategy based on market, price, quality, selection, service, support, availability, reliability, distribution capabilities and supplier’s reputation & history.
• Manage Product Life Cycle across the brands based on respective sales channel by monitoring changes affecting supply & demand; tracking market condition, price trends etc.
• Develop & maintain business relationships with vendors to improve the productivity inline the product growth in relevant departments of the organization.
• Monitor healthy stock turns in all business units to maximize sales. Develop ongoing liquidation plans for excess and dormant stocks for maximizing business value from product.
• Research and analyze consumer data to develop marketing strategies including consumer needs, market size, market share, target market segment, ARPU, profitability and competitive landscape.
• Responsible for increasing sales and gross margin on handsets and devices through category product planning and execution of strategic product marketing plans.
• Controlling category budgets (Sales, Profitability and Stocks).
• Maximize customer satisfaction through high quality after sales service.
• Provide regular communication and analysis of business results to management.
• Stay abreast of technological, industry and competitive developments.
• Responsible for handling the channel sales in Kingdom of Saudi Arabia; sourced significant business through B2B, Trade &
Exports.
• Product Planning; Brand Management; Budgeting & Forecasting.
• Manage product sales growth, individual sales effectiveness and channel base by reviewing sales activity schedule; Built
pricing opportunities to encourage repeat sales.
• Perform client presentations articulating the value proposition of product and service offerings.
• Formalized the terms to develop business agreements with Panda, Carrefour, Extra, Emax, Virgin, RadioShak & STC.
• Exceeding customer’s expectations by providing them continuous product training liaising the vendors.
• Opening up; Oversee store operations.
• Drive sales through effective merchandising presentations; creating footfall.
• Enhance the customer experience by leading team of associates in providing strong levels of customer service.
• Inventory Management & Stocks Control.
• Analyze & measure business trends.
• Staffing & Training; Guide the professional development of Sales Team.
• Event Management.
Responsible for channel sales & Power Retailers as business areas promoting Cellucom as a Brand.
Responsible for primary targets set by the company and providing respective game plans to distributors for their secondary
sales.
General Management, Management Information System (MIS) Marketing Business Research
Computer Hardware Computer Software Database System Analysis & Design
