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Faruk Basha Shaik, Reservation & Revenue Executive

Faruk Basha Shaik

Reservation & Revenue Executive·Andorra Village, Riyadh, Saudi Arabia

Saudi Arabia

Master's degree, Tourism

Work experience

Total years of experience: 21 years, 5 months

Reservation & Revenue Executive

January 2024 - Present

Andorra Village, Riyadh, Saudi Arabia

Riyadh, Saudi Arabia

January 2024 - Present

Revenue Transformation: Conceptualized and executed a high-performance pricing strategy that delivered a 50-60% increase in total annual revenue within the first two years.

 Pricing Strategy & Analysis: Conduct rigorous daily assessments of market data and pricing elasticity to maximize yield across both long-term residential and short-term hotel inventories.

 Total Reservation Management: Lead Revenue and Reservation activities for all segments, including high-volume Corporate contracts, Travel Agents, and Internal bookings.

 Sales & Leasing Synergy: Act as a strategic partner to the Sales and Leasing teams, qualifying new leads (corporate and individual) and providing the data-driven support necessary to close complex deals.

 Financial Operations: Oversee the accounts receivable cycle for reservations, including the issuance of monthly invoices and diligent follow-up on due payments to ensure healthy cash flow.
Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Reservation&RevenueExecutive

January 2024 - Present

Andorra Village

Riyadh, Saudi Arabia

January 2024 - Present

• Revenue Transformation: Conceptualized and executed a high-performance pricing strategy
that delivered a 50-60% increase in total annual revenue within the first two years.
• Pricing Strategy & Analysis: Conduct rigorous daily assessments of market data and pricing
elasticity to maximize yield across both long-term residential and short-term hotel inventories.
• Total Reservation Management: Lead Revenue and Reservation activities for all segments,
including high-volume Corporate contracts, Travel Agents, and Internal bookings.
• Sales & Leasing Synergy: Act as a strategic partner to the Sales and Leasing teams,
qualifying new leads (corporate and individual) and providing the data-driven support necessary
to close complex deals.
• Financial Operations: Oversee the accounts receivable cycle for reservations, including the
issuance of monthly invoices and diligent follow-up on due payments to ensure healthy cash
flow.
Company industry:
Facilities & Property Management

Revenue Manager

February 2011 - January 2024

Coral Suliemaniah Hotel

Riyadh, Saudi Arabia

February 2011 - January 2024

Strategic Revenue Oversight: Directed all revenue and reservation activities for 86 keys and 5 meeting rooms, consistently optimizing ADR and RevPAR through data-driven decisions.

 Dual-Department Administration: Managed the full Rooms Division, providing high-level leadership to both Front Office and Housekeeping teams to ensure operational excellence.

 Market Analysis & Forecasting: Expertly analyzed historical data and market trends to forecast demand, placing agile pricing strategies that capitalized on market shifts.

 Rebranding Leadership: Successfully spearheaded two full hotel re-branding, managing the complex transition of GDS, CRS, and content management systems.

 Distribution Management: Maximized property visibility by managing inventory across all channels, including Booking Engines, DMCs, Wholesalers, and OTAs.

 Competitor Intelligence: Conducted continuous monitoring of market conditions and competitor activity to maintain a competitive edge in the Riyadh market.
Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Reservation&RevenueManager

January 2011 - January 2024

Rand by Wandalus (formerly Coral Riyadh Suliemaniah)

Riyadh, Saudi Arabia

January 2011 - January 2024

• Strategic Revenue Oversight: Directed all revenue and reservation activities for 86 keys and 5
meeting rooms, consistently optimizing ADR and RevPAR through data-driven decisions.
• Dual-Department Administration: Managed the full Rooms Division, providing high-level
leadership to both Front Office and Housekeeping teams to ensure operational excellence.
• Market Analysis & Forecasting: Expertly analyzed historical data and market trends to
forecast demand, placing agile pricing strategies that capitalized on market shifts.
• Re-branding Leadership: Successfully spearheaded two full hotel re-brandings, managing
the complex transition of GDS, CRS, and content management systems.
• Distribution Management: Maximized property visibility by managing inventory across all
channels, including Booking Engines, DMCs, Wholesalers, and OTAs.
• Competitor Intelligence: Conducted continuous monitoring of market conditions and
competitor activity to maintain a competitive edge in the Riyadh market.
Company industry:
Hospitality & Accomodation

Reservation Supervisor

December 2008 - February 2011

Mena Hotel, Riyadh

Riyadh, Saudi Arabia

December 2008 - February 2011

Digital Distribution Pioneer: Successfully implemented the hotel’s first Online Travel Agency
(OTA) partnerships, driving a significant revenue surge for the 147-key property.

E-Commerce Integration: Led the integration with HotelRez to establish the official hotel
website and a seamless online reservation system, reducing third-party dependency.

Specialized Yield Management: Applied advanced yield techniques specifically for the
property’s 54 luxury suites, achieving maximum occupancy and premium rates.

Strategic Alignment: Played a pivotal role in the reservations department, collaborating closely
with the Sales team to ensure pricing strategies were perfectly aligned with market demand and corporate goals.

Quality Excellence: Served as the GSTS (Guest Satisfaction Tracking System) Champion, maintaining high service standards as monitored by TNS Global.
Company industry:
Hospitality & Accomodation
Job role:
Administration

ReservationsSupervisor

January 2008 - February 2011

Mena Hotel (Abdul Mohsen AlHokair Group)

Riyadh, Saudi Arabia

January 2008 - February 2011

• Digital Distribution Pioneer: Successfully implemented the hotels first Online Travel Agency
(OTA) partnerships, driving a significant revenue surge for the 147-key property.
• E-Commerce Integration: Led the integration with HotelRez to establish the official hotel
website and a seamless online reservation system, reducing third-party dependency.
• Specialized Yield Management: Applied advanced yield techniques specifically for the
propertys 54 luxury suites, achieving maximum occupancy and premium rates.
• Strategic Alignment: Played a pivotal role in the reservations department, collaborating closely
with the Sales team to ensure pricing strategies were perfectly aligned with market demand and
corporate goals. Quality Excellence: Served as the GSTS (Guest Satisfaction Tracking System) Champion,
maintaining high service standards as monitored by TNS Global.
Company industry:
Hospitality & Accomodation

Tours Coordinator

January 2008 - June 2008

Safari Travels

Riyadh, Saudi Arabia

January 2008 - June 2008

Travel Operations: Managed the end-to-end planning and execution of comprehensive tour
packages for a diverse client base.

Technical Proficiency: Executed complex air ticketing and international reservations
utilizing Galileo and Amadeus GDS systems.
Company industry:
Travel Agency
Job role:
Customer Service and Call Center

ToursRepresentative

January 2008 - January 2008

Safari Travel

Riyadh, Saudi Arabia

January 2008 - January 2008

• Travel Operations: Managed the end-to-end planning and execution of comprehensive tour
packages for a diverse client base.

• Technical Proficiency: Executed complex air ticketing and international reservations
utilizing Galileo and Amadeus GDS systems.
Company industry:
Hospitality & Accomodation

Reservation Agent

June 2007 - December 2007

Hotel Holiday Inn

Riyadh, Saudi Arabia

June 2007 - December 2007

Inventory Integrity: Ensured 100% accuracy in the transmission of GDS reservations
from Holidex to the hotel’s PMS.

Operational Control: Managed high-priority arrivals, handled special guest requests, and conducted rigorous follow-ups on non-guaranteed bookings and no-shows to minimize revenue loss.

Multi-Channel Communication: Coordinated reservations via telephone, fax, and email, ensuring rapid response times and accurate data entry.
Company industry:
Hospitality & Accomodation
Job role:
Customer Service and Call Center

ReservationClerk–FrontOffice

June 2007 - December 2007

Hotel Holiday Inn (Olaya)

Riyadh, Saudi Arabia

June 2007 - December 2007

• Inventory Integrity: Ensured 100% accuracy in the transmission of GDS reservations
from Holidex to the hotels PMS.

• Operational Control: Managed high-priority arrivals, handled special guest requests, and
conducted rigorous follow-ups on non-guaranteed bookings and no-shows to minimize revenue loss.

• Multi-Channel Communication: Coordinated reservations via telephone, fax, and email,
ensuring rapid response times and accurate data entry.
Company industry:
Hospitality & Accomodation

Guest Service Agent

December 2005 - April 2007

Hotel Taj Banjara

Hyderabad, India

December 2005 - April 2007

Financial Integrity: Executed daily night audits and cashiering duties with 100% accuracy, ensuring all guest folios, daily cash summaries, and credit card reconciliations were verified
before the start of the new business day.

 Guest Delight Specialist: Championed the Taj brands signature Guest Delight activities, proactively identifying guest needs and delivering personalized service to exceed expectations.

 Front Office Operations: Managed end-to-end guest cycles, from information services and reception to automated check-ins/check-outs, ensuring a seamless and royally furnished
experience for patrons.

 Up selling & Revenue Support: Actively promoted hotel facilities, dining outlets, and room upgrades to maximize property revenue and enhance guest satisfaction.
Company industry:
Hospitality & Accomodation
Job role:
Customer Service and Call Center

GuestServiceAssociate(GSA)–FrontOffice

December 2005 - January 2007

Hotel Taj Banjara

Hyderabad, India

December 2005 - January 2007

• Financial Integrity: Executed daily night audits and cashiering duties with 100% accuracy,
ensuring all guest folios, daily cash summaries, and credit card reconciliations were verified
before the start of the new business day.
• Guest Delight Specialist: Championed the Taj brands signature Guest Delight activities,
proactively identifying guest needs and delivering personalized service to exceed expectations.
• Front Office Operations: Managed end-to-end guest cycles, from information services and
reception to automated check-ins/check-outs, ensuring a seamless and royally furnished
experience for patrons.
• Up selling & Revenue Support: Actively promoted hotel facilities, dining outlets, and room
upgrades to maximize property revenue and enhance guest satisfaction.
Company industry:
Hospitality & Accomodation

Front Office Assistant

December 2004 - December 2005

Hotel Green Park

Visakhapatnam, India

December 2004 - December 2005

Operational Excellence: Contributed to the front office success of an award-winning business
hotel, ensuring high-speed, accurate service for corporate travelers.

Front Desk Management: Facilitated guest registration (check-in/check-out), managed the
information desk, and resolved guest inquiries to maintain peak service ratings.

Night Audit & Finance: Conducted comprehensive night auditing and cashiering procedures, reconciling daily accounts and preparing financial reports for management review.
Company industry:
Hospitality & Accomodation
Job role:
Customer Service and Call Center

FrontOfficeAssistant

December 2004 - December 2005

Hotel Green Park

Visakhapatnam, India

December 2004 - December 2005

Operational Excellence: Contributed to the front office success of an award-winning business
hotel, ensuring high-speed, accurate service for corporate travelers.

Front Desk Management: Facilitated guest registration (check-in/check-out), managed the
information desk, and resolved guest inquiries to maintain peak service ratings.

Night Audit & Finance: Conducted comprehensive night auditing and cashiering procedures, reconciling daily accounts and preparing financial reports for management review.
Company industry:
Hospitality & Accomodation

Education

Alagappa University

December 2014

December 2014

Master's degree, Tourism

India

HMH Academy

December 2014

December 2014

High school or equivalent, Hospitality And Hotel Management

United Arab Emirates

Alagappa University

December 2013

December 2013

Master's degree, MBA(Tourism)

India

GPA (percentage): 2%

GPA (percentage): 2%

Institute of hotel management and applied nutrition

December 2004

December 2004

Master's degree, Hospitality And Hotel Management

India

IHMCT & AN

December 2004

December 2004

Bachelor's degree, Accommodation Operations & Mgmt

India

Andhra Univeristy

May 2002

May 2002

Bachelor's degree, Accounting

India

Andhra University

May 2002

May 2002

Bachelor's degree, Accounting

India

Skills

Hotel Reservations
Expert
Hotel Reservations
Expert
Guest Service
Expert
Guest Service
Expert
Front Office
Expert
Front Office
Expert
Availability
Expert
Availability
Expert
MS-OFFICE
Intermediate
MS-OFFICE
Intermediate
Hotel Reservations
Expert
Hotel Reservations
Expert
Guest Service
Expert
Guest Service
Expert
Front Office
Expert
Front Office
Expert
Availability
Expert
Availability
Expert
ANALYTICS
Intermediate
ANALYTICS
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
GLOBAL DISTRIBUTION SYSTEMS
Intermediate
GLOBAL DISTRIBUTION SYSTEMS
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
PRICING STRATEGIES
Intermediate
PRICING STRATEGIES
Intermediate
PROPERTY MANAGEMENT
Intermediate
PROPERTY MANAGEMENT
Intermediate
REVENUE ANALYSIS
Intermediate
REVENUE ANALYSIS
Intermediate
TECHNICAL ACUMEN
Intermediate
TECHNICAL ACUMEN
Intermediate
YIELD MANAGEMENT
Intermediate
YIELD MANAGEMENT
Intermediate

Social profiles

Languages

English

Expert

Training and Certifications

Certifications
Air Ticketing Certification
Soft Skills Certificates

Hobbies and interests

Reading industry updates