FATEMEH SHAFIEI, Marketing Manager

FATEMEH SHAFIEI

Marketing Manager

OnTravel Tourism Agency

Lieu
Émirats Arabes Unis
Éducation
Master, Tourism Marketing Management
Expérience
6 years, 6 Mois

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Expériences professionnelles

Total des années d'expérience :6 years, 6 Mois

Marketing Manager à OnTravel Tourism Agency
  • Iran - Kerman
  • mars 2021 à décembre 2022

Successful pre-opening marketing strategy for OnTravel, achieving awareness about OnTravel among the target audiences.
Developed a digital marketing campaign for the agency that resulted in a 20% increase in website traffic and a 15% increase in online bookings. Increasing the sales of adventure tours by 30% through influencer reviews and collaborations.
Content creation for social media posts and website to promote the agency's services and manage the agency's social media accounts by scheduling posts, engaging with followers, and monitoring social media analytics.

Tourism Marketing Lecturer à KK Tourism Institute
  • Iran - Kerman
  • septembre 2020 à septembre 2022

Developed and delivered engaging lectures on tourism marketing principles.
Mentored students on research projects and marketing campaigns.
Updated curriculum to incorporate emerging trends in tourism marketing.
Engaged in continuous professional development to bring real-world insights to the classroom.

Marketing Expert à Freelancer
  • Iran - Kerman
  • septembre 2016 à octobre 2019

Developed marketing strategies tailored to each client's unique goals, including brand positioning, messaging, and channel selection. Designed and executed an email marketing campaign for a food delivery startup, segmenting audiences and crafting compelling messages to nurture leads and retain customers.
Collaborated with influencers to expand the brand's reach and credibility for a local spa business, which resulted in a 50% increase in online bookings.
Created Content and managed social media for a decorative accessories store, that resulted in a 20% increase in online sales.

Marketing Executive à HKH Travel & Tourism Agency
  • Iran - Kerman
  • septembre 2015 à septembre 2019

Developed and executed marketing strategies to promote HKH Tour & Travel Agency's services and offerings. Utilize various marketing channels, such as digital marketing, social media, email campaigns, and advertising, to enhance brand visibility and attract potential customers. Conducted market research to identify customer needs, preferences, and trends, and use this information to develop targeted marketing campaigns and promotions.
Created engaging content for marketing materials, including website content, blog articles, and social media posts.

Éducation

Master, Tourism Marketing Management
  • à University Of Tehran
  • avril 2022

Received full Scholarship from University of Tehran to pursue MA September 2019.

Baccalauréat, Tourism Management
  • à Payam Noor University
  • septembre 2019

Specialties & Skills

Travel Planning
Tourism
Marketing
Leadership and Team Management
Destination Knowledge
Attention to Detail
Cultural Sensitivity
Industry Knowledge
Travel Program Management
Technological Proficiency
Adaptability and Flexibility
Customer Service Excellence

Langues

Persan
Langue Maternelle
Anglais
Expert
Arabe
Débutant
Français
Débutant

Formation et Diplômes

Foundations of Hospitality Marketing course (Certificat)
Date de la formation:
May 2023
Fundamentals of digital marketing (Certificat)
Date de la formation:
February 2023
Electronic Ticket (Certificat)
Date de la formation:
December 2016
Iranian Carpet (Certificat)
Date de la formation:
July 2016
Post Covid-19 Tourism Scenarios (Certificat)
Date de la formation:
September 2020
Reception principles and ceremonies (Certificat)
Date de la formation:
September 2016
Empowering local communities (Certificat)
Date de la formation:
November 2016
Customer Relation Management (Certificat)
Date de la formation:
November 2016
Principles of rhetoric in tourism (Certificat)
Date de la formation:
March 2020
Visa regulations (Certificat)
Date de la formation:
April 2017
Medical Tourism (Certificat)
Date de la formation:
May 2020
Start Point in Tourism (Certificat)
Date de la formation:
December 2021
Entrepreneurship in tourism (Certificat)
Date de la formation:
March 2020
Advanced Passenger Fare & Ticketing (Certificat)
Date de la formation:
April 2017
Basic Fairs & Ticketing (Certificat)
Date de la formation:
August 2016
Special train ticket sales for CEOs (Certificat)
Date de la formation:
July 2022
National & International Tour guide (Certificat)
Date de la formation:
August 2020
Technical management of tourism offices (Certificat)
Date de la formation:
March 2020

Loisirs

  • Cycling & Camping
  • Outdoor Cooking
  • Photography