Fathima Shafla

• Lead and execute digital marketing strategies for clients across diverse industries
• Conduct cold calling and direct client interactions to generate leads and close deals
• Build and manage client relationships, aligning marketing strategies with business
goals
• Plan and execute social media campaigns across Instagram, Facebook, TikTok, and
Snapchat
• Oversee content creation including blogs, social media content, and video marketing
• Execute email marketing campaigns including content planning and audience
targeting
• Monitor campaign performance and optimize for engagement and conversions
• Collaborate with internal teams to ensure timely and effective campaign delivery

• Managed social media platforms and supported digital campaigns
• Contributed to brand awareness through content and engagement strategies

• Created website content and blogs aligned with brand voice and audience needs
• Developed content strategies to support digital marketing objectives
• Applied basic SEO principles including keyword usage and content structuring
• Produced social media content and marketing copy for engagement
• Edited and created short-form videos using CapCut