Total Years of Experience: 14 Years, 1 Months
May 2013
To Present
eCommerce / Brand Manager - Saudi Arabia
at Swatch
Location :
Saudi Arabia - Jeddah
o Launched the ecommerce for Swatch KSA
o Improving the ecommerce platform & user experience for swatch KSA
o Managing the ecommerce business - Customer service, Operations, Accounting, Marketing and Logistics.
o To develop and manage digital campaigns for improved conversions
o To integrate the brand communication on all offline platforms - Print, Outdoor, showroom look and feel/ merchandising, Radio, Shopping Malls, SMS marketing, PR, amongst others
o Working with PR agencies & event management agencies to plan & execute product launch events
o Demand forecasting, to understand the new products & its potential in GCC market
o To ensure that the showrooms are developed and operational as per the Swatch international standards
o Liaison between the swatch HQ, Switzerland and local agents
o Improving the ecommerce platform & user experience for swatch KSA
o Managing the ecommerce business - Customer service, Operations, Accounting, Marketing and Logistics.
o To develop and manage digital campaigns for improved conversions
o To integrate the brand communication on all offline platforms - Print, Outdoor, showroom look and feel/ merchandising, Radio, Shopping Malls, SMS marketing, PR, amongst others
o Working with PR agencies & event management agencies to plan & execute product launch events
o Demand forecasting, to understand the new products & its potential in GCC market
o To ensure that the showrooms are developed and operational as per the Swatch international standards
o Liaison between the swatch HQ, Switzerland and local agents
January 2012
To May 2013
Senior Brand executive
at Rubecon communications
Location :
India - Chennai
Clients - Saint Gobain, Times of India, The park Hyatt, Nippon paints, caratlane.com & indiaproperty.com
o Worked with product managers & marketing managers to establish key insights on brands & products to develop communication material which would successfully achieve the brand goals
o Channeling the creative team to understand the brand expectations in order to develop creative, innovative & strong communication materials
o Developing regularly - Radio campaigns, Online activations, Corporate identities, Product positioning, Packaging, Product launches, Print and outdoor materials
o Liaison between the media agencies and brand managers to ensure the brand communication is executed as per the approved and envisioned path
o Worked with product managers & marketing managers to establish key insights on brands & products to develop communication material which would successfully achieve the brand goals
o Channeling the creative team to understand the brand expectations in order to develop creative, innovative & strong communication materials
o Developing regularly - Radio campaigns, Online activations, Corporate identities, Product positioning, Packaging, Product launches, Print and outdoor materials
o Liaison between the media agencies and brand managers to ensure the brand communication is executed as per the approved and envisioned path
September 2010
To December 2012
Corporate Communications Analyst
at Kempinski Corporate office
Location :
Switzerland
o Studying the Impact on business due to changing communication tools in the chain globally
o Interviewed hierarchically employees of Kempinski team to understand Kempinski Communication efficiency and business friendly methods of contact
o Investigated the effective implementation levels of the intranet and IT technology facilities in the group
o Follow up and understanding employee response along with monitoring the improvements in the communication system of Kempinski Globally
o Interviewed hierarchically employees of Kempinski team to understand Kempinski Communication efficiency and business friendly methods of contact
o Investigated the effective implementation levels of the intranet and IT technology facilities in the group
o Follow up and understanding employee response along with monitoring the improvements in the communication system of Kempinski Globally
December 2008
To June 2009
Guest Relations executive
at Hilton RAK
Location :
United Arab Emirates - Ras Al Khaimah
o Member of the pre-opening team to test run the operations of the Hilton resort & spa before the grand opening
o Helping the reception team to ensure smooth check in and check out of guests
o Follow up on guests and promoting Brand Loyalty
o Assisting the concierge to manage customer expectations
o Communicating with guests to collect feedback on their experience
o Helping the reception team to ensure smooth check in and check out of guests
o Follow up on guests and promoting Brand Loyalty
o Assisting the concierge to manage customer expectations
o Communicating with guests to collect feedback on their experience
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