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Fatima AlAmeeri, Manager: Co-Brand Credit Cards Internal Control

Fatima AlAmeeri

Manager: Co-Brand Credit Cards Internal Control·Emirates National Bank of Dubai

United Arab Emirates

Master's degree, Urban Planning And Design

Work experience

Total years of experience: 5 years, 5 months

Manager: Co-Brand Credit Cards Internal Control

May 2025 - Present

Emirates National Bank of Dubai

Dubai, United Arab Emirates

May 2025 - Present

• Monitor and investigate gaming activities in credit card applications to ensure compliance and reduce
credit risk.
• Analyze customer activity to identify inactive cardholders and implement reactivation strategies for
portfolio growth.
• Ensure all software systems and websites are updated, compliant, and aligned with regulatory
requirements.
• Conduct budget and portfolio performance analysis to support decision-making and cost optimization.
• Plan and execute targeted marketing campaigns by extracting and analyzing customer data to optimize
acquisition, usage, and retention.

Company industry:
Banking

Manager: Co-Brand Credit Cards & Partnership Management

December 2021 - Present

Emirates National Bank of Dubai

Dubai, United Arab Emirates

December 2021 - Present

• Developed and managed promotions and campaigns in collaboration with marketing and compliance
teams.
• Achieved business targets across new acquisition, funding, balance growth, and portfolio profitability.
• Acted as single point of contact for all sales channels and portfolio management teams.
• Launched and managed targeted customer campaigns to improve card usage and customer lifetime
value.
• Reviewed and improved processes to enhance turnaround time (TAT), efficiency, and risk mitigation.
• Engaged with external partners to bring incremental business while maintaining cost efficiency.
• Supported leadership in financial product innovation and competitive differentiation.
• Conducted market, regulatory, and competitive analysis to identify growth opportunities.

Company industry:
Banking

Credit Cards Product Manager

December 2021 - Present

Emirates NBD

Dubai, United Arab Emirates

December 2021 - Present

Company industry:
Banking

Freelancer

December 2020 - August 2021

Freelancer

Sharjah, United Arab Emirates

December 2020 - August 2021

• Delivered services in video/photo editing, photography, and branding (logos, posters, brochures,
wedding cards, booklets).

Company industry:
Graphic Design

Coordinator

January 2017 - February 2017

Sheraa Hub

Sharjah, United Arab Emirates

January 2017 - February 2017

• Supported branding initiatives for summer programs and projects.
• Coordinated events and assisted with program organization.
• Met and evaluated entrepreneurs on their business concepts.

Company industry:
Business Support Services

Education

American University of Sharjah

December 2020

December 2020

Master's degree, Urban Planning And Design

United Arab Emirates

American University Of Sharjah

July 2017

July 2017

Bachelor's degree, Design Management

United Arab Emirates

Skills

BANKING
Intermediate
BANKING
Intermediate
BUDGET ANALYSIS
Intermediate
BUDGET ANALYSIS
Intermediate
BUSINESS PROCESS IMPROVEMENT
Intermediate
BUSINESS PROCESS IMPROVEMENT
Intermediate
DETAIL ORIENTED
Intermediate
DETAIL ORIENTED
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
INTERNAL CONTROLS
Intermediate
INTERNAL CONTROLS
Intermediate
NEW BUSINESS DEVELOPMENT
Intermediate
NEW BUSINESS DEVELOPMENT
Intermediate
PORTFOLIO ANALYSIS
Intermediate
PORTFOLIO ANALYSIS
Intermediate
PRODUCT MANAGEMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
PROJECT COLLABORATION
Intermediate
PROJECT COLLABORATION
Intermediate

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Online Courses