Fatima Borhany, Content & Strategy Intern

Fatima Borhany

Content & Strategy Intern

Dow Jones (The Wall Street Journal)

Location
United Arab Emirates - Dubai
Education
Master's degree, MSc Strategic Marketing
Experience
0 years, 3 Months

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Work Experience

Total years of experience :0 years, 3 Months

Content & Strategy Intern at Dow Jones (The Wall Street Journal)
  • United Kingdom
  • July 2023 to September 2023

• Pioneered a Gen Z-centric, revenue-generating strategy using Generative AI for content enhancement.
• Crafted content for social media and website and reported weekly performance and key marketing highlights within team meetings.
• Devised and executed ESG product campaign, resulting in a 16% increase in engagement.

Education

Master's degree, MSc Strategic Marketing
  • at Imperial College Business School
  • January 2023