Regional Head Nutrition
Nestlé - India
Total years of experience :25 years, 7 Months
Key Impact Areas:
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Successfully executed and achieved the comprehensive commercial strategy, resulting in significant market share growth and business expansion across diverse town classes.
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Orchestrated premiumization initiatives aiming to increase product value perception and higher margins.
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Devised and implemented effective channel strategies that maximized sales, leveraging a deep understanding of market dynamics and consumer behavior.
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Planned and executed impactful sales promotional events in key channels, fostering strong relationships with key accounts and driving incremental sales.
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Developed and implemented strategic plans for rurban (rural-urban) development, capitalizing on emerging market opportunities and expanding the brands footprint in previously underserved areas.
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Cultivated extensive networks across multifunctional teams, including HR, Finance, Category Development, Medical Affairs, Brand Management, and Supply Chain, to achieve key performance indicators (KPIs) and ensure alignment across departments.
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Collaborated closely with chain pharmacies and modern trade teams to drive business growth, strengthen partnerships, and maintain market dominance in key retail channels.
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Successfully managed sales operations in three distinct locations: Kolkata (Bihar, Jharkhand, & Orissa), Ahmedabad (Gujarat, Madhya Pradesh, & Chhattisgarh), and Delhi (Delhi & Rajasthan), optimizing resources and ensuring consistent performance across regions.
Key Impact Areas:
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Led coaching for officers, fostering key account development, market intelligence insights, and KOL (Key Opinion Leader) development. Expanded town and HCP reach while driving new product initiatives, increased outlet reach through secondary salesforce.
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Developed robust networks with stakeholders, ensuring successful monthly plan execution across Maharashtra, Gujarat, and Chhattisgarh.
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Focused on effectively engaging with healthcare professionals (HCPs) to enhance brand advocacy by building team capabilities and conducting timely reviews to improve operational efficiency.
Key Impact Areas:
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Conducted officer training workshops, integrating classroom and hands-on instruction to refine professional detailing skills, resulting in improved performance and productivity among team members.
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Networked with HR to conduct officer recruitment interviews effectively, ensuring the selection of high-caliber candidates who aligned with organizational goals and values.
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Conducted induction sessions for new recruits, providing comprehensive onboarding experiences to integrate them into the company culture and enhance their understanding of roles and responsibilities, contributing to faster integration and improved retention rates.
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Worked on field force effectiveness initiatives, implementing strategies to enhance productivity and performance, resulting in increased sales and market penetration.
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Collaborated with medical affairs and marketing teams to implement communication strategies for the West Branch, ensuring alignment with brand objectives and market needs, ultimately enhancing brand visibility and market presence.
Key Impact Areas:
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Took initiatives to enhance healthcare provider (HCP) advocacy, fostered Nestle Nutrition Institute activities, and developed new towns for infant nutrition business growth, ensuring increased awareness and adoption of nutritional products.
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Expanded product reach for key brands like LACTOGEN, NAN, and CERELAC, facilitating wider accessibility and availability in target markets, thereby driving sales and market share growth.
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Initiated promotional events in play schools and key channels for growing up milks, effectively reaching out to parents and caregivers and creating brand awareness and preference among target demographics.
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Established robust networks with distributors, redistributors, and internal stakeholders, ensuring seamless coordination and collaboration to achieve monthly and yearly targets, resulting in consistent business growth and achievement of objectives.
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Managed operations across Pune, Kolhapur, and Mumbai territories, optimizing resources and implementing strategic initiatives to maximize market penetration and revenue generation in each region.
Key Impact Areas:
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Led the successful launch of new products in the enzyme treatment category, focusing on healthcare professional (HCP) advocacy in surgical, oncology, and sports medicine domains, resulting in increased market presence and adoption.
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Organized Continuing Medical Education (CME) sessions to establish key concepts, develop Key Opinion Leaders (KOLs), and foster strong networks with distributors and chemist channels, enhancing product understanding and driving sales growth.