Fawaz Alabbasi

• Develop and execute a comprehensive B2B marketing strategy, including both print and digital advertising, product marketing, public relations, brand positioning and promotions
• Plan and manage the annual marketing budget and closely oversee advertising and digital agency resources to develop and execute annual marketing plans
• Define and shape the online customer experience and website feature set
• Work across multiple departments to enhance visibility of the Cargo brand and embed the relevance of Cargo across the enterprise
• Champion the Cargo business through coordinated internal and external communication plans
• Ensure the Cargo team is always up-to-date on all products, services, operations and results information and training
• Develop strong relationships with trade and business media to imprint the vision of Saudia Cargo in the minds of our target audience
• Support the Air Cargo and Ground Handling divisions with marketing plans and collateral for industry events and tradeshows, development of targeted marketing programs, promotional and pricing materials, CSR and other unique programs to drive the business and generate revenue
• Collaborate with Saudia corporate events group to plan key customer events

▪ Hands on interaction within social media presences.
▪ Use of a toolkit to measure and monitor social activity- find out what works, tweak and improve communications, tactics, campaigns etc.
▪ Close liaison with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered.
▪ Respond and react to changes within social networks - functionality, etiquette, reporting etc.
▪ Monitor and present relevant data, trends, successes, exceptions etc.
▪ Utilize great web etiquette skills to ensure delivering the right message online, help people, stimulate discussions, encourage debate etc. real-time content writing, online discussion, interactions etc. Creative input on content, ideas on social media viral marketing.
▪ Create social media promotion - writing copy when necessary and organizing strategic promotion across key social channels including LinkedIn, Twitter, Instagram and Facebook.
▪ Develop and maintain a comprehensive social media strategy for numerous accounts that define how techniques will be applied to increase visibility and traffic.
▪ Work and brief the creative team to develop campaigns and approaches that bring ideas to life.
▪ Maintain an effective and updated file of the company’s press kit, biographies, developments and
photography for any marketing purpose they may be required.
▪ Tracks digital marketing strategy results closely and creates detailed reports with data analysis and other feedback

Pre-opening team and head of marketing department for Centro brand in KSA.
▪ Maintain and implement an effective filing & administrative system for all matters related to the department, including but not limited to identifying and maintaining a comprehensive database of customers, sponsors, media and any other potential client base for effective and targeted communication.
▪ Formulate all correspondence related to the client base, media, sponsorship proposals, letters of thanks and appreciation and any other required business correspondence in order to ensure effective. communication.
▪ Assist the General Manager in developing an Annual Marketing & Communications Plan for the promotion of the property, Rooms and Food & Beverage goals on a monthly basis.
▪ Handle all dissemination of information to the media and to maintain an effective working relationship with all members of target media, electronic and print, local, national and international to encourage and maximize coverage of all events and promotions.
▪ Host members of the media, strategic partners and clients at functions and events whenever required.
▪ Manage the advertising function in such a way that all advertisements are effective and reflect a positive image of the property and the Rotana brand.
▪ Establish effective relations with Agencies to devise and maximize publicity materials (printed collaterals, radio campaigns, advertising, etc.) as well as handle the production of all promotional materials, including gathering of supporting data and collateral and briefing the advertising agencies and/or printers in order to come up with effective marketing campaign.
▪ Managing Centro's website using CMS.
▪ Overall responsibility for brand management and corporate identity

•Identify creative ways of engaging with consumers to promote products and services.
• Partner with the sales team to identify new marketing activities and building new strategy.
• Provides administrative support to our sales team such as coordinating schedules, meeting and appointments
and assisting in hosted events.

▪ Writing and managing the distribution of surveys and questionnaires.
▪ Using statistical software (SPSS) to manage and organize information.
▪ Monitoring the progress of research projects.
▪ Analyzing and interpreting data to identify patterns and solutions, including surveys and focus group
transcripts.
▪ Writing detailed reports and presenting results using primary and secondary data.
▪ Advising clients/senior management on how to best use research findings.

▪ Assist in the planning and execution of operational goals for the functions and events team.
▪ Liaising with the event manager and Director.
▪ Worked with Julia Taylor from Master Chief in Lurpak cookery school.

•Compose letters, memos, faxes and other mail on behalf of the Director of Sales and other executives