Chief Marketing Officer
Future Growth
Total years of experience :25 years, 0 Months
A limited time contract to create and develop the marketing communication department and strategies for group's companies, including identities, plans, hiring, .. Etc
Transforming the agency from a loss to a profitability, with revenue increase 3000% within 14 months
Responsibilities and Deliverables:
We have started this agency to bridge the gap in the market, creating a platform of an agency that delivers a strategy led creativity instead of Artworks only.
My duties and deliverables were:
1- CREATING CULTURE
- Hiring the right talents and creating the right atmosphere to be up to the standards of service and quality we want to deliver.
- Proactively lead and contribute to the on-going vision of the agency, leading by example and driving an entrepreneurial spirit within the management team.
- Working with senior client management team in helping to shift the agency’s relationships with clients from pure service delivery to becoming more consultative partners.
2- MANAGE CLIENT RELATIONSHIPS AT A SENIOR LEVEL
- Having a good nose for what’s happening with the agency’s clients, ensuring all relationships are healthy and intervening when appropriate.
- Raising the bar by providing inspirational client service principles and benchmarks to ensure that the agency is strategically leading clients and building strong, long lasting relationships.
3- NEW BUSINESS
- Overseeing and ensuring that opportunities for new business are developed, pursued and converted.
- Working closely with the New Business to define strategy and provide support for new business pursuit.
- Heavy involvement in running large pitches and new business activity, ensuring optimum productivity and success.
- We've created a very good portfolio in the first year including big names like Futtaim brands, Electro, Khayal Group, Bayt Al Sahwaya, Al Daham, Walaa Insurance, Liter Petroleum… etc.
4- CULTIVATE THE SENIOR MANAGEMENT TEAM AND BUILD INTERNAL RELATIONSHIPS
- Mentor business leaders within the agency, supporting them in the management and success of their teams, improving client satisfaction scores and account retention.
- Build strong partnerships with the senior Creative and Planning leaders and their departments, to ensure the agency delivers award winning work that generates measurable business returns for our clients.
- Effectively develop and grow connections, working relationships and joint ventures, inspiring innovation.
5- OPERATIONAL SUCCESS
- Acting as the central conductor for the agency, supporting the senior management team, new business team and Support Services (HR/Finance/IT etc) in improving operational processes, employee relations and client relationships.
- Take responsibility for client and employee audits, improving scores year on year.
6- COMMERCIAL AND BUDGETARY RESPONSIBILITY
- Help to ensure business profitability (running staff cost meetings, ops meetings etc.)
- Contribute to the reporting and forecasting process.
- Keep abreast of market development and trends and actively network in order to identify potential opportunities for the agency.
5 Vitamins and 5 elements belongs to the same group of agencies working under the same roof, to deliver the best creative strategies and ideas to their clients.
5 vitamins have been founded a year earlier, with good talents under the hood, My duties and deliverables were:
1- Changing the agency style from a community management - reaction based style, into a strategic led professional digital and social media agency.
2- Making the structure and creating the culture of the agency.
3- Quality control:
- Hiring talents, local and expats, to make the culture able to serve the local and international brands the right way.
- Ensure the strategic approach for each account.
- Changing the culture from a number of posts per day to KPI measurement related to the main strategy of each brand.
- Inspiring the team to get to the highest international standards in reference to the quality of content, service, and creativity.
4- Business Development:
- Approaching new clients through all the potential leads.
5- Clients servicing:
- Providing the highest qualifying service to the clients.
- Supervising the relation between the client servicing personnel and the clients.
5 Vitamins today is considered one of the very few high standards professional social media agencies in the region.
In less than a year, we have moved the agency to a new level of business style, profiting, and secure.
My duties and deliverables were:
1- Changing the agency style from a design shop to a fully-fledged agency.
2- Business Development:
- Approaching new clients through all the potential leads.
- Secured 90% of the new business.
- Planning all the Marcom strategies for the clients.
3- Clients servicing:
- Providing the highest qualifying service to the clients.
- Supervising the relation between the client servicing personnel and the clients.
- Planning and managing the strategic plans for each client.
- Increasing the billing volume from each client.
4- Conceptual Copywriter:
- Delivering many concepts that been one of the tools to win new accounts.
- Managing all the needed copywriting jobs.
5- Creating, planning, supervising and executing all the PR, PR2, Online, & Social media plans.
I am a founder and a partner at E&C.
Being involved on a high level in the Humanitarian efforts of the Syrian Revolution, this has forced me to leave the agency to be totally focusing on the political and charity side.
E & C is a merger of two agencies, Creative Point Advertising & Effects Production House, and as a summary with offices in Riyadh & Ukraine.
Responsibilities and Deliverables:
Job Role/Department: Managing Partner - Business Development
Here comes the Fun !! and "Loving the Game" part !
Hunting Opportunities was always the challenge where you will leave your fingerprints
For sure this was the hardest part as well, as we started from Below the Zero, to get clients, business, and accounts.
It was astonishing that this small agency was pitching against the huge names in the market ... and winning !! However, this was the part of "making the portfolio"
- I have managed the pitching and winning of all the agency accounts and businesses.
- More than 17 accounts have been secured within 3 years.
- Billing increase reached the level of 700% from the year 2009 until the year 2011.
- New businesses targeting was based on a strategy of having all business modules and sectors working with us.
Job Role/Department: Managing Partner - Clients Servicing Director
- Providing the highest qualifying service to the clients.
- Supervising the relation between the client servicing personnel and the clients.
- Planning and managing the strategic plans for each client.
- Increasing the billing volume from each client.
Job Role/Department: Creative
Here comes the Value of Advertising ... where you have to give those bright ideas .. Concepts... And thoughts... to create the approach that would draw a big Waw in the air ... and a big signature on the contract!
As a part of MCN group, at the same time while working at Promoseven.
I have been responsible of handling few accounts, including Olayan Group, & McDonalds.
My duties were to prepare and execute a successful PR strategies and plans for our clients, write the press releases and articles, follow up with the media relation.
The successful part was in securing the accounts with impactful results, especially with the creative ideas to promote their PR & CSR programs.
Responsibilities and Deliverables:
Job Role/Department: Account Manager
1- I have Been responsible for many accounts, banking in general, cars, real estates, retail, insurance, and corporates. e.g. ANB, EB, Olayan, McDonalds, Kingdom Holding, Al Jazeera Ford, Entaj Chicken, Al Ahlia Insurance … etc.
2- Assigned to handle the tough accounts in order to secure them rather than losing them.
3- Always secured the accounts with an outstanding client servicing quality, including the deep understanding of each client's industry market, add to all the creative side that helped to achieve the best outcome from the studio for each artwork and campaign.
4- Responsible of quoting, and billing follow up.
5- Responsible of raising the profitability of the account.
6- Establishing the best communication with the studio team to develop client's creative needs.
7- Organizing and reporting the weekly status reports of each client.
Job Role/Department: Business Development
1- Making the research about the potential clients "with the researches dept."
2- Responsible for creating and preparing all the needed strategies / plans, then the pitching materials and presentations.
3- Been responsible for seven pitches with five new businesses in the last 4 months.
Job Role/Department: Conceptual Creative Copywriter
1- Making Creative Concepts based on creative copywriting, with the cooperation of art directors in the studio.
2- Doing all the necessary copywriting for all types of clients.
Responsibilities and Deliverables:
1. Building and evolving the brand equity, assuring the positioning of the brand in the market: HERFY the Saudi fast food chain. a success story.
2. Creating and managing the company’s corporate social responsibility (CSR), through the support for many charities and organizations, communicating the targeted audiences on the personal approach, and communicating the achievements through publications and media.
3. Writing all the articles, advertorials, and press releases (copy writing).
4. Managing all the events and PR activities
5. Participating and supervising the creative Dept with my team; creating concepts and artworks for every campaign, product, or event.
6. Strategic planning and the market research related to the core business of HERFY: Fast food, catering, and bakeries.
7. Supervising and Managing the Kids monthly competitions.
8. Developing new products and ideas for the market, based on the capacity and abilities of the company VS the market needs.
9. Communicating the assigned advertising agency (Saatchi & Saatchi) to study and develop the yearly strategy and marketing plans.
10. Web Administration Manager, administrating the web contents and the web mastering team
Little Caesars is the fourth largest Pizza chain with over than 4000 outlets worldwide.
Based on the impressive results shown at HERFY, the Franchisee owner "Ahmed Said - HERFY CEO" have hired us to manage the marketing, advertising, & PR activities for Little Caesars starting by the first 3 outlets, and ending with over than 60 outlets covering the kingdom.
In this Plant, which is the integral factory for Printing, Dying, and Finishing Textile in Syria, I was the manager for three depts. In addition to handling other assignments / jobs, the responsibility shown to achieve in every duty was the mission of my team.
Responsibilities and Deliverables:
1. Rotary Printing Screens Engraving Dept. Manager: The first step to start the textile printing procedure, the engraving procedure was not well known in Syria and had been controlled by few persons. I educated myself by reading books, training on the machines, gathering information to learn the business to hold this position and supervise the 3 full time shifts working in that dept.
2. Art Dept Manager.
3. IT Dept. Manager.
4. Training the new staff in this delicate job (engraving screens). The training is based on how to do the job, communicate with other departments, making decisions, managing the time, and managing the system in the dept.
5. Solving the problems, coordinating and communicating all other depts.
6. I was in charge of the color kitchen laboratory, making the needed colors mixing, new colors form finding, and then giving the final formulas to the workers to make the printing.
7. Taking care of all the PR duties and social activities sponsoring.
The establishing of this company was a success story in the city of Homs.
The company was founded by individuals who initially sold computers from home. The hard working, creative and original marketing concepts about how to promote and make customers enabled Computer International main computer parts supplier in the middle region in Syria.
I was responsible for the marketing activities, contacting and selling to every computer center retailer. I was in charge of the assembling & maintenance dept.
I used to teach Computer Science, Microsoft Windows, Microsoft Office, Graphics programs (Photoshop & Corel draw) as well as Mathematics.
The following names are for the learning Centers and schools I worked for (Part Timer):
1- New Horizons Center
2- Sumer Computer Center
3- Al-Farabi Computer Center
