Feras Yousef

The position involves overseeing event setup for Marina & Promenade Zone, coordinating with Sela and stakeholders for operational responsibilities, ensuring efficient execution of services, conducting training, leading on-site operations, collaborating with vendors, and providing regular reports on operational activities.

Conduct trend research and analysis for CX strategy and project planning, while staying updated on industry trends, customer experience best practices, design methodologies, and sustainability initiatives. Additionally, you will lead innovation and continuous improvement efforts to enhance customer satisfaction and engagement.

Achievements:
- Founded a dedicated department to safeguard the rights and well-being of pilgrims and Umrah participants, ensuring their optimal experience.
- Pioneered innovative concepts within the Nudge Department to enhance the pilgrimage and Umrah experience

Develop and implement a business development strategy and identify new markets and customer needs. Also, arrange business development meetings with prospective clients, promote the Entrepreneurship Center’s products/services

Responsible for managing the development and operation of the business intelligence platform for the Ministry of Hajj and Umrah and issuing periodic reports that contribute to empowering decision-makers with regard to improving the experience of pilgrims and Umrah pilgrims.

Controlling time management for the ministry's initiatives
Cost estimating and developing the budget for the upcoming projects
Planning, overseeing, and leading projects from ideation through to completion

Achievements:
- Built a full marketing plan for one of the biggest initiatives in the ministry
- Analyzed and developed a detailed structure, action plan, and the way forward for the department of Change & Communication Management

Responsible for developing sales & marketing plans to strengthen the brand and to be able to identify opportunities in the market, deliver values and developing standardization for the business end to end.

Achievements:

• Initiated study and analysis for the business case resulted in enhanced success rate of Sketch Burger project.
• Established processes & SOPs for all operations end to end to ensure stable customer service
and quality.
• Managing and developing the business sales strategy which lead the business to penetrate the
market and lead as one of the best burger shops in Jeddah as per Foursquare.

Responsible for developing trade strategies and plans, managing distributers (go to market) between different channels. Ensuring developing the trade marketing, customer marketing & sales function through understanding the market needs. Coordinating and analyzing the forecast of baseline sales and promotions for each category per all channels.

Achievements:

• Improved team utilization through brainstorming meetings leading to better sales in Modern Trade channel by 13% on overall SKUs.
• Reduced the cost by 18% through developing an execution plan for the modern trade and
following through it with the team to ensure excellent execution with minimal to no waste
• Enhanced sales growth in Modern Trade channel by 125% vs. same period in 2013, keeping in
mind in the same period in previous year (2013 vs 2012) there was a decline by 96%.

Responsible for optimizing the balance of inventory across the supply chain network for Pampers, Always and Clorox in line wi th target customer service levels, levels of forecast accuracy and safety stock levels, for the allocated portfolio of SKU's.

Achievements:

• Led the implementation of product supply plans and policies in Pampers, Always and Clorox to ensure consistency and better outcome of day-to-day tasks resulted in time management improvement by 21%.
• Ensure timely availability of all category materials in IATCO’s distribution centers.
• Led different continues improvements projects of existing process and cost reduction initiatives
aligned to meet business plans and performance resulted in 10% increase in budget efficiency of the
department.
• Align with Sales & trade services teams concerning promotional & non-promotional products,
future forecast reviews, manipulation and any un-expected fluctuation in demand.
• Study and analyze different shopper’s behavior with our sales force, causing category’s
demand shortages or over-consumptions.
• Led many brainstorming workshops and in-depth investigation with different teams, lead to different
• successful process and improvement projects resulted in 23% increase in department’s efficiency.

Assist in various supply chain management activities including purchasing, inventory, job site material management, and logistics. inventory management (materials, equipment)

Achievements:

• Analyzed and aligned supplier’s shipments to best meet demand and sales requirements.
• Evaluated and conducted suppliers’ performance evaluation and developed action planes
accordingly resulted in 30% increase in on-time orders delivery.
• Follow up and maintain proper documentation and legalization process for international imports.

Put a RedBull product and leaflet in the consumers’ hand and offer a memorable experience, which will drive brand loyalty.

Achievements:

• Prepared and organized creative events’ which aimed to attract targeted consumers.
• Conducting market visits to ensure stores adherence to RedBull’s guidelines in terms of product in-
shelf display.