Marketing Franchisee Specialist
Aramex Dubai
Total years of experience :16 years, 1 Months
Project to Credit:
• Integrated Marketing Strategy for franchises in UAE with a goal to build brand awareness, maximize growth potential and drive long term profitability.
• Positioned the new franchise to leverage the equity of the brand, establish leadership in the marketplace, and win the loyalty of consumers.
• Instrumental in developing differentiated marketing plans for new Aramex Locker solution across Dubai and surrounding markets.
Key Responsibilities:
• Conceptualizing, executing and directing branding, marketing and communications programs that are built upon a franchise's strengths, values and goals for growth.
• Gathering and analyzing market research regarding franchisee and consumer acceptance of new brand.
• Uncovering important consumer preferences; performing operational and cultural due diligence prior to introduction of the brand. Planning and executing initiatives to reach target audience in a timely and impactful manner.
• Creating and aligning on differentiated brand strategies that drive consistent long-term growth for new franchisees, enhanced profitability and accelerated pace of the business.
• Forming broader strategies and marketing plans on several digital marketing campaigns to help the franchisee run profitable business and achieve the given objective.
Designation Chronology:
• Sept 2012 - Mar 2013: Branding & Corporate Identity
• Sept 2010 - Sep2012: Marketing Planning & Research Analyst
Joined the company as Marketing Planning & Research Analyst and earned a promotion as Branding & Corporate Identity Officer.
Accomplishments:
• Pioneered the concept of CSR and integrated social considerations in the objectives of the Company. Developed interactive customer & family events, resulting in improved customer relationship/reputation of the brand
• Recorded success in dealing with competition for Zain broadband by offering an unforgettable customer service with specific focus on customer retention, acquisition and loyalty and cleverly diverting away from price war retaliation.
Overall Responsibilities:
• Developed the most effective and efficient brand campaigns; performed regular competitive analysis/ SWOT analysis, in-depth consumer analysis and periodic business reviews to execute branding strategy that map back to this vision.
• Customized brand strategies based on brand's merits, message and motives, to distinguish the brand as a leader.
• Provided research and quantitative/qualitative analysis and analytical support of internal and external data for the assessment of business opportunities, competition, business optimization, and business expansion.
• Clearly communicated insights to the Zain Jordan team by providing data-driven insights that illuminate consumer preferences, behavior, and business impact.
• Ensured that key marketing decision data for all products (consumer prepaid, consumer postpaid, enterprise & corporate, roaming, broadband and data services) is accurate, complete, and actionable.
Key Responsibilities:
• Provided analytics to project teams for managing the performance of the business by performing extensive research.
• Vital to the strategic growth and continued acceleration of Huron Middle East higher education knowledge base, supported ME team to identify business opportunities, close gaps, and improve revenue and profitability.
Accomplishments:
• Acknowledged as a resourceful member of Cisco MEA Regional marketing team for contributions in providing strategic inputs in developing multiple campaigns across the Enterprise Verticals & Government Sector.
Key Responsibilities:
• Spearheaded the smooth running and execution of marketing campaigns and ensured alignment of the work progress with the desired goals within marketing budget, resources and a quantifiable ROI.
• Directed marketing team operations in achieving business objectives by identifying business trends and untapped markets Cisco Solutions among Enterprise and Government Sectors.
• Drove business growth and profit plans within assigned budgets through exceptional leadership, innovative strategies and outstanding execution of marketing operations.
• Instrumental in setting up the business model, sourcing suppliers using negotiations & communication skills and building a best in class team to build and deliver way ahead of industry standards.
Certifications AND Trainings: • Digital Marketing : Google Squared • Marketing: Market Analysis & Research, Marketing Campaigns & presentations, Event Management, Supply Chain Management, campaign creation and management, branding Strong interpersonal strengths from problem solving, negotiation, and communication & presentation skills. • Management & Business Acumen: Public Speaking Huron, Managing Projects Program, Quality for Project Managers, Creative Thinking Huron, and Pioneers Jamil Sarraj Zain Ghanma. • IT & Computing: Introduction to Visual Basic. Net Programming with Microsoft/Microsoft ADO. Net, Certified Network Administrator. Business Analysis Certification Program, Excel Training, TAGI- Training Transition Tech, MS Office Suite.
