Fidan Dadashova ACIM

(The official distributor of BeSafe & mima brands, Pektas the oldest shelving company)
Led 360 integrated online & offline marketing & communication strategies, maximized & drove ROI, implied online (web, SEO/PPC, Email, SM, programmatic, Display Ads campaigns, UI& UX design & content marketing) & offline (Print, OOH) for brands & companies, researched demand for products, tactics to increase customer retention, negotiated strategies with marketplaces & agencies, supported sales with catalogues, presentations, sponsorship & other incentives to increase company reputation

Key Accomplishments:
- Restructured a team of 5, continuously trained team members, was announced as the best department according to KPI achievements
- Analyzed customer personas, developed campaign strategy for limited prospect B2Cs with extra sales of 180 car seats during complete lockdown
- Rebranded, finalized a corporate identity, relaunched corporate website & finalized technical catalogue for industrial BU. Increased conversion rate by 32% in domestic market, implemented PPC campaigns resulting the company first time to convert 60 leads from abroad requesting project price
- Launched E-commerce website for retail BU- Exit Rate decreased to 45%, increased online order volume by 28% during a 12 month period
- Increased total annual revenue by 14% through implementing exclusive campaign strategy with two marketplaces
- Decreased customer complaint percentage by 30% over a 12 month
- Created a customer database that led to 20% retention
- Social Media achievement; 640% for industrial BU, 270% for retail BU

(The oldest weighing scale company in the country)
Acquired new accounts & grew existing relationships to build a sustainable client portfolio, attended big tenders, bridged the gap between R&D & clients. Implemented SEO, PPC campaigns, analyzed keywords, supported corporate communication, represented company in industry events

Key Accomplishments:
- Signed three distributor agreements in Greece & Bulgaria, converted Romanian dealer from China by improving logistics costs by 16%
- Won two governmental tenders in Azerbaijan; 24 projects with total revenue of 650K USD; second with total revenue of 580K USD
- Signed 5 year company first contract with governmental company in Turkmenistan with 160K USD first shipment revenue
- Signed a contract at UzBuild expo to supply the gold factory with scales
- Increased conversion rate by 55% by optimizing PPC campaigns
- Launched the product catalogue in three languages
- Created a new sales performance evaluation & customer engagement reporting format that shortened the number of meetings by 25%

(The second largest holding in the country)
Promoted in 2016
Led a full traditional & digital marketing & branding strategic planning, established marketing & operational excellence working with marketing managers of all BU’s. Provided deep insight on industries, customers, markets, needs & competitive solutions concentrating on business growth, developed & executed of new projects, prepared P&L’s. Managed public perception of a company, represented Portfolio & BU’s in domestic & international events, organized all events & product launches

Key Accomplishments:
- Built up the marketing departments for Portfolio & BU’s, hiring, training & task allocation of team, managed 3rd parties & agencies
- Handled concept development & rebranding of 5000m2 niche market garden furniture store to mass market home improvement retailer store, with $1M project cost. Contributed to a 48% increase in sales over 18 months
- Implemented ERP system for two F&B BU’s, overall costs reduced by 18%
- Relaunched a website for F&B BU- organic traffic increased by 40%, increased online ordering volume by 28%, combining e-mail marketing with SMS
- Relaunched a website for retail store, optimized PPC campaigns increased retention rate by 170%
- Launched the Corporate Brochure of Holding of 12 Portfolios & 170 BU’s
- Successfully launched Turkish restaurant in touristic city of Gabala, which appealed to GCC market, increased Zomato & Google star ratings
- Conducted a market research in Dubai & Moscow for new retail “Kids” project, $1.2M, P&L prepared & concept approved by C- level management

(World’s top five bentonite exporters)
One year contract
Researched a new markets, built relationship with prospect clients, expanded sales volumes with existing clients, attended industry events & conducted cross functional communication with technical staff to adjust product specification as per customer needs

Key Accomplishments:
- Signed one distributor agreement in Ukraine
- Solved $1.5M demurrage issue with huge construction factory in Ukraine
- Finalized new sales proposal format, technical content & communication
materials for CIS market

(Large-scale multinational bank, operating in several countries in Europe)
Promoted in 2012
Assisted in developing of new product-Worldcard Loyalty Program. Analyzed, benchmarked competitors & market trends, increased awareness by budgeting & generating ideas & content for successful campaigns, assisted corporate communication on development of SM, e-mail, website contents, communication materials & organization of product events

Key Accomplishments:
- Launched first loyalty & installment card- Worldcard Project in Azerbaijan
- Developed one month campaign in telecom industry with single shop, $850K sales volume, 400% increase during low season
- Developed a CRM campaign for inactive cards which led to 16% activation
- Built a standout merchant portfolio; 45% of all B2B clients within department
- Conducted continuous product feature trainings for 110 DSR’s & Merchant Network, & monthly meetings with C-level management
- Conducted 300 offline/ online campaigns for various industries over a 24 month
- Optimized customer report modules to identify problems, increase productivity & revenue generation

(Multinational food & beverage Company)
Promoted in 2010

Analyzed competitors & market research, developed product campaigns, assisted in creation of all communication & POP materials, product labels. Received & processed sales orders, organized shipments, prepared forecasts, communicated with distributors to get critical input on product design, sales data review to determine new & delete underperforming SKU’s