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Firas Abo Assaf, Head Of Marketing

Firas Abo Assaf

Head Of Marketing·Royal Online Solutions

Lebanon

Bachelor's degree, Business Administration

Work experience

Total years of experience: 19 years, 8 months

Head Of Marketing

March 2013 - Present

Royal Online Solutions

Beirut, Lebanon

March 2013 - Present

• Planned, executed & managed the overall digital marketing strategies for clients; including SEO, SEM, advanced email marketing, social media marketing, YouTube, search and display advertising campaigns, and outreach campaigns to drive traffic, enhance customer experience, and increase brand awareness, engagement, and sales.
• Identified bottlenecks in marketing processes and strategies, and provided action plans and instructions to hit planned goals on time
• Strategized, developed, managed, optimized, and scaled paid digital marketing campaigns across Google Ads, Facebook, and Instagram with monthly budgets of over $250, 000
• Implemented, monitored, and optimized retargeting ads using Facebook and Google Ads (GDN) to improve the visitor-to-paid conversion rate by 255%
• Led SEO efforts and conversion funnels to generate 180, 000 monthly unique site visitors and 1.2M page views for one of my client's websites.
• Performed content strategy, technical SEO, keyword research, and set up a backlink strategy that boosted a famous TV network traffic by 550% within 3 months
• Coached clients on creating top of funnel, middle of the funnel, and bottom of the funnel marketing materials and assets that generated more than 532, 000 unique visitors
• Built and optimized email marketing initiatives and trigger-based campaigns, including the calendar, creatives, segmentations, testing, optimization, and website triggers based on customer interactions with the clients’ platforms that improved retention by 43%
• Automated marketing KPIs (key performance indicators) reporting using Google Analytics, Facebook, Google Ads Analytics, Spreadsheets, Google Studio, SEO Tools, and CRM Software saving roughly 11 hours of manual work each week
• Developed and established a comprehensive marketing automation strategy and SOPs (Standard Operating Procedures) to save more than $34K in the marketing budget
• Oversaw 4 remote marketing specialists and 3 paid creative contractors
• Collaborated with a big digital marketing agency in UAE as an independent consultant on many projects.

Company industry:
Marketing
Job role:
Marketing and PR

Digital Marketing Consultant

March 2010 - February 2013

Independent Digital Marketing Analyst & Consultant

Beirut, Lebanon

March 2010 - February 2013

• Developed and managed a strategic web roadmap for clients, including but not limited to activities such as digital marketing campaigns, conversion rate optimization tests, and Search Engine Optimization (SEO) initiatives.
• Managed, trained, motivated, and collaborated with clients’ internal teams to achieve immediate and long-term business goals, brainstormed new and innovative growth strategies, and identified and executed improvements for processes, systems, and overall strategy.
• Proactively test new ideas, offers, funnels, messaging, visual designs, and customers acquisitions strategies to find the secret recipe for effective communication with the right audiences to create a web experience that increases sales, AOV, and Customer LTV.
• Analyzed data in Google Search Console and Google Analytics, identified low-performing content and recommended solutions that improved content performance and decreased bounce rates
• Built out a culture of robust data collection, usability continuous improvement frameworks, and A/B testing systems to iteratively improve campaigns’ key performance metrics and benchmarks, leading to an average improvement of 46% from all campaigns’ revenue growth

Company industry:
Marketing
Job role:
Marketing and PR

Managing Director

September 2007 - July 2009

Al Shebani Group

Abu Dhabi, United Arab Emirates

September 2007 - July 2009

• Secured and maintained funding levels. Also responsible for business strategy, strategic planning, operational excellence, budgeting, P&L forecasting, and regulatory compliance strategy.
• Developed, managed, and maintained strong relationships with internal stakeholders, external partners, agencies, and organizations within the private and public sectors.
• Worked across all departments to ensure that issues are identified and practical solutions are prepared.
• Developed a marketing strategy that strengthened market presence, whilst developing an effective sales force and distribution channels.
• Established the financial structure for the companies and supervise the finance team.

Company industry:
FMCG
Job role:
Management

Financial Management and TFO Controller

August 2006 - September 2007

Alpha Data IT Solutions

Abu Dhabi, United Arab Emirates

August 2006 - September 2007

• Controlled debtors and Trade Finance Operations (TFO) which increased collection by 17% in 2006/2007 and decreased bank charges by 29%
• Contributed to the company strategy formulation and forward planning as a member of the finance management team.
• Maintained excellent relationships with high-profile customers such as Etisalat, ADIA, Ministry of Interior, Higher Colleague Of Technology, ADNOC, Etc.

Company industry:
IT Services
Job role:
Accounting and Auditing

General Accountant

March 2006 - July 2006

Building Art General Contracting

Abu Dhabi, United Arab Emirates

March 2006 - July 2006

• Managed the company’s financial system, and checked the correct allocation of costs to projects.
• Responsible for preparing financial statements, and reports to the general manager.

Company industry:
Construction & Building
Job role:
Accounting and Auditing

Education

Lebanese University

July 2004

July 2004

Bachelor's degree, Business Administration

Lebanon

Lebanese University

July 2004

July 2004

Bachelor's degree, Business And Law

Lebanon

Skills

Marketing Mix
Expert
Marketing Mix
Expert
Google Adwords
Expert
Google Adwords
Expert
SEO
Expert
SEO
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing
Expert
Marketing
Expert
Copywriting
Expert
Copywriting
Expert
Search Engine Marketing (SEM)
Expert
Search Engine Marketing (SEM)
Expert
Problem Solving
Expert
Problem Solving
Expert
Facebook Advertising
Expert
Facebook Advertising
Expert
Search Engine Marketing (SEO)
Expert
Search Engine Marketing (SEO)
Expert
Google Ads
Expert
Google Ads
Expert
Google Analytics
Expert
Google Analytics
Expert
Sales Funnel Optimization
Expert
Sales Funnel Optimization
Expert
Multitasking Skills
Expert
Multitasking Skills
Expert
Ecommerce Marketing
Expert
Ecommerce Marketing
Expert
Google Tag Manager
Intermediate
Google Tag Manager
Intermediate
Email Marketing
Expert
Email Marketing
Expert
Interpersonal Skills
Expert
Interpersonal Skills
Expert
Inbound Marketing
Expert
Inbound Marketing
Expert
Marketing Automation
Expert
Marketing Automation
Expert
Communication Skills
Expert
Communication Skills
Expert
Analytical skills
Expert
Analytical skills
Expert
Microsoft Office
Intermediate
Microsoft Office
Intermediate
GTM Strategies
Expert
GTM Strategies
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Google Adwords
Expert
Google Adwords
Expert
SEO
Expert
SEO
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing
Expert
Marketing
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
Inbound Marketing
Feb 2016
Google Analytics
Jan 2016
Google Partners
Jan 2016

Hobbies

  • Hiking
  • Walking
  • Watching Movies
  • Reading