Manager- Arabic PR and Media relations
Higher Colleges of Technology
Total years of experience :22 years, 0 Months
- Managing all the public relations, media relations and events for the colleges divisions
- Managing all the Arabic writing, press releases, features and review the colleges’ news before publishing
- Manage internal communications and awareness of HCT direction, mission, aims and activities to solve critical issues
- Maintain and develop HCT image and reputation through high media coverage
- Promote HCT through publishing stories and articles on alumni, students achievements, staff research, college events and conferences, CSR initiative
1. Compilation and ongoing management of UAE and regional media distribution list database
2. Build strong media relations with key UAE and regional sports, lifestyle and travel journalists:
a. Engage key journalists about ADTA’s WRC program
b. Work with Fast Track London to build ADTA’s International Media Network in the UAE and surrounding region
c. Place ADTA-branded interviews with BP Ford AD Team, ADTA Junior Drivers, and ADTA spokespeople in line with key campaign targets
d. Engage leading UAE journalists to attend both WRC events as guests of ADTA with a view to generating branded media coverage as a result. Assist with hosting UAE journalists at each WRC rally
3. Assist with compilation of press materials and media packs in conjunction with Fast Track London ahead of each WRC event, including:
a. Production of Abu Dhabi Rally News e-newsletter ahead of each rally
b. Tailored press releases for UAE audience
4. Assist with distribution of branded photography to UAE and region picture desks before, during and after WRC events
5. Compile all UAE and regional ADTA media coverage gained, in conjunction with Fast Track London as part of overall campaign evaluation
6. Assist with media engagement program at each WRC rally (to be confirmed), including:
a. On-event distribution of ADTA WRC press materials
b. Management of ADTA media breakfast and other events within the Abu Dhabi Oasis
c. Management of the Abu Dhabi media challenge competition
• Work with the marketing, editorial, designing and management team to develop the digital communications work
• Manage web content to desired length
• Take responsibility for certain websites
• Take responsibility for planning and coordination
• Set the overall tone of a website
• Generate ideas for helping the other departments in digital communication
• Commission work from freelance agencies and other suppliers
• Manage editorials, speeches, PR and other forms of high management media requirements
• Liaise with agencies, media and specialists developers
• Understand issues surrounding user experience, accessibility and information architecture
• Control Web department budgets
• Check articles for tone and style
• Work with the external & internal media to develop and update the PR and media communications
• Take responsibility for certain external & internal media relations
• Generate ideas for the PR work
• Manage brands, events, marketing and other PR work
• Liaise with PR agencies, publications and marketing developers
• Create and edit speeches, press releases and newsletters including online and social media materials
• Create communications strategies and plans
• Develop and implement strategic local, external, digital and online communications programme
• Create online and social media promotional materials
New media development
PR
Arabic editing
Editing
Arabic writing
Online daily developing