lamia al askari

• Building consumer engagement platforms to help grow the brand within the category
• Working very closely with the planning team to help produce the strategic output for all the platforms
• Responsible for all events execution across all brands (Horeca and Events)
• Liaising with clients and third party suppliers to ensure high quality on all production requirements
• Leading digital projects across all markets from planning to execution and using digital as the main platform for consumer engagement, this includes app development, digital packaging, augmented reality, social media and microsite development
• Leading operational plans across all markets (including KSA and Iran)

• Sole responsibility for managing up to 13 brands, this includes all client communication, internal delegations and execution
• High involvement in yearly marketing plans with the client (budgeting and operations)
• Brainstormed with the creative team to devise an initiative master plan for the brands
• Lead regional 360 campaigns which does not include global adaptations, major projects were all developed specifically for the region
• Integrated operational discipline across all functions