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firas ansara, Brand Manager ( L'Oreal )

firas ansara

Brand Manager ( L'Oreal )·Jordan drug store

Jordan

Bachelor's degree, Marketing

Work experience

Total years of experience: 16 years, 5 months

Brand Manager ( L'Oreal )

November 2017 - Present

Jordan drug store

Amman, Jordan

November 2017 - Present

• Prospect for potential new clients and turn this into increased business.
• Set up meetings between client decision makers and company’s practice leaders/Principals.
• Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion
• Plan approaches and pitches, Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives.
• Submit weekly progress reports and ensure data is accurate.
• Forecast sales targets and ensure they are met by the team.
• Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
• analyzing the success of marketing campaigns and creating reports
• Managing budgets
• Organizing events such as product launches, exhibitions
• Check stock levels

Company industry:
Pharmaceutical Manufacturing
Job role:
Marketing and PR

Brand Manager (P&G Product)

January 2016 - October 2017

Petra Trading & Investment Company

Amman, Jordan

January 2016 - October 2017

• Establish the brand strategy and develop the associated promotional plans.
• Develop and deliver new product development plans
• Review and analyze the daily sales report and suggest actions accordingly.
• Check stock levels, promotion tracking and coordinate with the team.
• Distribute targets \ allocations for promotions and P&G targets among Trade Channels with coordination with DMs (Division Managers).
• Conduct monthly meeting with UMs (Unit Managers) and DMs (Division Managers) share monthly initiatives and priorities in addition to products’ related matters
• Conduct market sensing (field store checks), study and review market competition, product distribution tracking, pricing, shelving and merchandising, and report findings to management and inform DMs.
• Prepare monthly promotion plans; follow up on available stocks for promotions.
• Conduct conference calls with the Principal and discuss sales performance indices and figures per each brand
• Prepare and present liquidation ideas and plans for Non-performing items.
• Follow up, communicate and review new ideas, co-marketing, to unit managers/ division managers.
• Coordinate with the Principal regarding the soft/hard POSM (Point of sale material), leaflets, and art work.
• Attend monthly BBAM (Building Block Alignment Meeting) with demand to discuss and agree on product supply and demand matters.

Company industry:
FMCG
Job role:
Marketing and PR

Brand Manager

October 2014 - November 2015

Yousef M Haddad CO.& partners

Amman, Jordan

October 2014 - November 2015

• Monitoring sales & stock levels.
• Placing orders for shipments.
• Pricing SKU’s internally.
• Deciding on product’s price positioning in the market.
• Monitoring market for competitive intelligence.
• Placing yearly forecasts & ensuring their fulfillment.
• Tracking & analyzing YTD achievement vs. forecasts / goals.
• Providing sales support where needed.
• Coordinating with Sales Manager & Sales Supervisors.

Company industry:
Merchandising
Job role:
Marketing and PR

Direct Sales Representative

March 2010 - September 2014

Capital Bank Of Jordan

Amman, Jordan

March 2010 - September 2014

• Identify potential customers, as well as attract and retain them.
• Arrange meetings with clients to discuss their needs and assist in matching their needs with our presented services.
• Respond to queries and concerns by emails, phone, or in person.

Company industry:
Banking
Job role:
Sales

Marketing

March 2008 - March 2008

Azar & Hazar Company

Amman, Jordan

March 2008 - March 2008

Marketing for detergents and cleaning products

Company industry:
Manufacturing
Job role:
Marketing and PR

Sales

June 2007 - July 2007

Capital Bank

Amman, Jordan

June 2007 - July 2007

Worked in Stockholding at Capital Bank

Company industry:
Banking
Job role:
Sales

Education

Al-Ahliyya Amman University

June 2009

June 2009

Bachelor's degree, Marketing

Jordan

National Orthodox School

June 2004

June 2004

High school or equivalent, Literary

Jordan

Skills

ARRANGE MEETINGS
Expert
ARRANGE MEETINGS
Expert
ASCP
Beginner
ASCP
Beginner
BANKING
Expert
BANKING
Expert
CLIENTS
Expert
CLIENTS
Expert
DIRECT SALES
Expert
DIRECT SALES
Expert
FINANCE
Beginner
FINANCE
Beginner
MICROSOFT OFFICE
Beginner
MICROSOFT OFFICE
Beginner
MS OFFICE
Expert
MS OFFICE
Expert
SALES
Expert
SALES
Expert
SALES REPRESENTATIVE
Expert
SALES REPRESENTATIVE
Expert
marketing
Expert
marketing
Expert

Languages

Arabic
Expert
English
Expert

Training and Certifications

Training
Time Management
Time management
Jul 2003