Brand Manager ( L'Oreal )
Jordan drug store
Total years of experience :14 years, 4 Months
• Prospect for potential new clients and turn this into increased business.
• Set up meetings between client decision makers and company’s practice leaders/Principals.
• Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion
• Plan approaches and pitches, Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives.
• Submit weekly progress reports and ensure data is accurate.
• Forecast sales targets and ensure they are met by the team.
• Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
• analyzing the success of marketing campaigns and creating reports
• Managing budgets
• Organizing events such as product launches, exhibitions
• Check stock levels
• Establish the brand strategy and develop the associated promotional plans.
• Develop and deliver new product development plans
• Review and analyze the daily sales report and suggest actions accordingly.
• Check stock levels, promotion tracking and coordinate with the team.
• Distribute targets \ allocations for promotions and P&G targets among Trade Channels with coordination with DMs (Division Managers).
• Conduct monthly meeting with UMs (Unit Managers) and DMs (Division Managers) share monthly initiatives and priorities in addition to products’ related matters
• Conduct market sensing (field store checks), study and review market competition, product distribution tracking, pricing, shelving and merchandising, and report findings to management and inform DMs.
• Prepare monthly promotion plans; follow up on available stocks for promotions.
• Conduct conference calls with the Principal and discuss sales performance indices and figures per each brand
• Prepare and present liquidation ideas and plans for Non-performing items.
• Follow up, communicate and review new ideas, co-marketing, to unit managers/ division managers.
• Coordinate with the Principal regarding the soft/hard POSM (Point of sale material), leaflets, and art work.
• Attend monthly BBAM (Building Block Alignment Meeting) with demand to discuss and agree on product supply and demand matters.
• Monitoring sales & stock levels.
• Placing orders for shipments.
• Pricing SKU’s internally.
• Deciding on product’s price positioning in the market.
• Monitoring market for competitive intelligence.
• Placing yearly forecasts & ensuring their fulfillment.
• Tracking & analyzing YTD achievement vs. forecasts / goals.
• Providing sales support where needed.
• Coordinating with Sales Manager & Sales Supervisors.
• Identify potential customers, as well as attract and retain them.
• Arrange meetings with clients to discuss their needs and assist in matching their needs with our presented services.
• Respond to queries and concerns by emails, phone, or in person.
Marketing for detergents and cleaning products
Worked in Stockholding at Capital Bank