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Firas Bata

Assistant Brand Manager·Nestlé

qa, 4, 0

Bachelor's degree, Business Administration ( General Management )

Work experience

Total years of experience: 3 years, 0 months

Assistant Brand Manager

August 2016 - December 2016

Nestlé

Dubai, United Arab Emirates

August 2016 - December 2016

- Assessed and quantified opportunities for new product launches providing clarity regarding product pipeline.

- Managed and steered projects with creative agencies creating digital and print assets.

- Coordinated with regulatory ensuring product label compliance and product registration across the Middle East markets.

- Conducted thorough competitive analysis providing visibility on competition's activities.

Company industry:: Marketing
Job role:: Marketing and PR

Assistant Brand Manager - GCC

January 2014 - August 2016

Henkel

Dubai, United Arab Emirates

January 2014 - August 2016

- Steered the relationship with distributors ensuring accurate and timely sales planning to maximize turnover.

- Analyzed monthly sales reports ensuring delivery on targets as per the defined business plan.

- Led the full marketing activity planning and execution for Qatar, UAE, and Kuwait increasing brand awareness and share.

- Developed and adapted POS material to further enhance the brand image and drive in-market sales.

- Conducted pricing and profitability analysis supporting profitable growth of the business.

Company industry:: FMCG
Job role:: Marketing and PR

Education

Carnegie Mellon University

May 2013

Bachelor's degree, Business Administration ( General Management )

United States

GPA (point): 3.1 out of 4

Languages

Arabic

Expert

English