فراس Bata

- Assessed and quantified opportunities for new product launches providing clarity regarding product pipeline.

- Managed and steered projects with creative agencies creating digital and print assets.

- Coordinated with regulatory ensuring product label compliance and product registration across the Middle East markets.

- Conducted thorough competitive analysis providing visibility on competition's activities.

- Steered the relationship with distributors ensuring accurate and timely sales planning to maximize turnover.

- Analyzed monthly sales reports ensuring delivery on targets as per the defined business plan.

- Led the full marketing activity planning and execution for Qatar, UAE, and Kuwait increasing brand awareness and share.

- Developed and adapted POS material to further enhance the brand image and drive in-market sales.

- Conducted pricing and profitability analysis supporting profitable growth of the business.