Firas Al Halabi, Company Sales Manager

Firas Al Halabi

Company Sales Manager

Napco National

Location
Saudi Arabia - Jeddah
Education
Bachelor's degree, Business And Marketing
Experience
18 years, 1 Months

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Work Experience

Total years of experience :18 years, 1 Months

Company Sales Manager at Napco National
  • Saudi Arabia - Jeddah
  • My current job since September 2018

• Leading High-Performing Sales Teams: Take charge of the sales department, directing a team of 120 skilled sales professionals, consistently exceeding revenue goals.
• Strategic Sales Analysis and Optimization: Regularly assess the eficacy of sales operations to fortify existing distribution channels by monitoring product penetration and identifying potential new avenues for growth.
• Staying Ahead in Consumer Trends: Stay updated on the latest trends in the consumer product industry, particularly concerning new products and pricing strategies, ensuring our oferings remain competitive in the market.
• Efective Leadership and Coaching: Guide, manage, and mentor Field Sales Managers and Sales Team Leaders, fostering a culture of excellence and continuous improvement within the sales team.
• Building Strong Partner Relationships: Cultivate strong partnerships with company distributors, ofering support to ensure top-notch service delivery to customers, enhancing brand reputation and loyalty.
• Optimizing Receivables Management: Maintain receivables at minimal levels by devising suitable credit and payment policies for distributors, aligning with market dynamics and company leadership directives.
• Strategic Talent Development: Strategize with human resources to chart career progression paths for the sales force, designing programs to nurture and elevate high-potential performers.
• Proactive Sales Monitoring and Response: Conduct monthly reviews with Field Sales Managers and Sales Team Leaders to analyze sales performance and competitive landscape, taking swift corrective actions in collaboration with Trade Marketing and other relevant departments.
• Innovative Incentive Programs: Develop and implement incentive schemes to drive sales performance, motivating teams to achieve and surpass targets efectively.
• Strategic Pricing and Credit Management: Collaborate on setting customer credit limits and trade discounts based on market dynamics, production capacity, and sales budget requirements, ensuring profitability and market competitiveness.
• Collaboration for Customer Satisfaction: Work closely with various departments to ensure seamless customer experiences and foster continued business growth.
• Budgetary Planning and Policy Review: Propose the sales department budget, including allocations for sales incentives, volume rebates, and promotional events, while also recommending any necessary policy amendments to align with evolving market needs and business objectives.

Regional Sales Manager at Lactalis Group
  • Saudi Arabia - Khobar
  • September 2015 to September 2018
Branch Manager (Eastern & Northern Regions) at Lactalis Group
  • Saudi Arabia - Khobar
  • June 2013 to September 2015
Branch Manager (Eastern Region) at Lactalis Group
  • Saudi Arabia - Khobar
  • April 2010 to June 2013
Key Account Manager at Lactalis Group
  • Saudi Arabia - Khobar
  • April 2007 to March 2010
Territory Coordinator at PepsiCo.
  • Lebanon - Beirut
  • February 2006 to March 2007

• Managed Sales and supervised distribution network to enhance product visibility and area coverage.
• Analysed daily and monthly sales target and achievement.
• Developed new accounts, distribution network, managed stock levels and generated relevant sales reports.

Education

Bachelor's degree, Business And Marketing
  • at Lebanese American University
  • June 2024

Specialties & Skills

COLLABORATION
CREDIT MANAGEMENT
PLANNING
PRICING STRATEGIES
SALES OPERATIONS
BUSINESS DEVELOPMENT
FINANCIAL MANAGEMENT
Customer Service
Negotiation
Sales Management
Marketing
Management
Accounting
Key Account Management
Logistics
Merchandising
Purchasing
Digital Marketing

Languages

French
Expert
Arabic
Expert
English
Expert

Training and Certifications

Retail Audit Analysis (Certificate)
Date Attended:
November 2019

Hobbies

  • Reading ,football , Tennis