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Firas mashlab, Trade Marketing Manager & Ecommerce Channel Manager

Firas mashlab

Trade Marketing Manager & Ecommerce Channel Manager ·Gtrc Alghanim

Kuwait

Bachelor's degree, International Business

Work experience

Total years of experience: 10 years, 8 months

Trade Marketing Manager & Ecommerce Channel Manager

December 2023 - Present

Gtrc Alghanim

Al Kuwait, Kuwait

December 2023 - Present

Company industry:
FMCG
Job role:
Sales

Trade Marketing Manager BRF Kuwait

April 2021 - November 2023

BRF

Al Kuwait, Kuwait

April 2021 - November 2023

Company industry:
FMCG
Job role:
Marketing and PR

Senior Marketing & Strategy Planning Category Manager

January 2020 - April 2021

PROCTER & GAMBLE

Al Kuwait, Kuwait

January 2020 - April 2021

Responsibilities:
* Managing Fabric & Home Categories of P&G brands comprising 65% of total trade
* Led sales team continuously to achieve their targets by brand across all trade channels
* Managed Budgets used to develop profit generating strategies
* Managed to maintain stock availability & Promotion readiness
* Develop strategies with P&G to increase awareness, market shares and company
revenue
* Devised mega in-store exploitations for new products & initiatives
* Led in-store projects by formulating plans, securing budgets and ensuring proper
executions

Company industry:
FMCG
Job role:
Marketing and PR

Sales Team Leader

October 2015 - February 2020

ali abdelwahab P&G

Al Kuwait, Kuwait

October 2015 - February 2020

Company industry:
FMCG
Job role:
Sales

Education

LEBANESE AMERICAN UNIVERSITY, BEIRUT

June 2015

June 2015

Bachelor's degree, International Business

GPA (point): 3.20 out of 4

GPA (point): 3.20 out of 4

*

Skills

BUDGETING
Expert
BUDGETING
Expert
CONTRACT MANAGEMENT
Expert
CONTRACT MANAGEMENT
Expert
EQUITIES
Expert
EQUITIES
Expert
INVESTMENTS
Expert
INVESTMENTS
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKETING
Expert
MARKETING
Expert
OCT
Expert
OCT
Expert
POSITIONING
Expert
POSITIONING
Expert
Administration
Expert
Administration
Expert
Sales
Expert
Sales
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Business Development
Expert
Business Development
Expert
Project Management
Expert
Project Management
Expert

Languages

Arabic
Expert
English
Expert
French
Intermediate