Total des années d'expérience: 29 Années, 2 Mois
novembre 2008
A À présent
CEO
à (Confidential)
Lieu :
Liban - Beyrouth
Managing a diversified real estate company out of Lebanon, catering to Lebanon, North Africa and the GCC area.
février 2009
A mai 2013
Business Management Instructor (Part Time)
à AUB (American University of Beirut)
Lieu :
Liban - Beyrouth
Taught the following courses at the The American University of Beirut:
- Buss 249: Strategic Management (Strategy)
- Mgt 215: Introduction to Management
- Buss 239: Business Communications
- Buss 249: Strategic Management (Strategy)
- Mgt 215: Introduction to Management
- Buss 239: Business Communications
juillet 2008
A juillet 2012
MBA Instructor (Part Time - weekends)
à University of Leicester (top British University)
Lieu :
Arabie Saoudite - Riyad
Taught the following MBA courses with University of Leicester:
"Strategic Planning", "Strategic Marketing Management" and "Strategy In Action" in Saudi Arabia and Lebanon.
"Strategic Planning", "Strategic Marketing Management" and "Strategy In Action" in Saudi Arabia and Lebanon.
février 2008
A novembre 2008
SVP - Sales, Marketing & Communications
à ALARGAN International Real Estate Group
Lieu :
Koweït - Al Koweït
Led corporate sales, marketing & communications for the multinational real estate group in their GCC, Levant and North African markets
juin 2005
A octobre 2008
Acting Country Manager; Head of Marketing,Communications, & Corporate Sales
à COVIDIEN (ex TYCO; American medical devices & pharmaceuticals multinational)
Lieu :
Arabie Saoudite
Took over as Acting Country Manager since Apr 2007, over and above my duty statement as Head of Marketing, Communications, & Corporate Sales for the Saudi market for TYCO Int'l, a leading American consumer products and medical multinational.
Responsibilities include:
- Driving Sales and increasing market share
- Managing & guiding the sales force
- Dealing with Advertising & PR agencies
- Managing P&L Statement and Budget(s)
- Negotiating & Closing distributors' contracts
- Strategically Planning, implementing, and synchronizing all marketing activities with different stakeholders (upper management, middle managers (product managers, field sales managers, customer service and relationship department), suppliers, and major accounts.
- Organizing and setting up Symposiums, Conferences, New Product Launches, Product Bundling, Pricing, Liaising with industry opinion leaders promotional and recreational activities with major clients/accounts, etc.)
- Leading marketing Commercial activities (sales & marketing - market research, databases and competitive analysis)
- Supervising and participating in general social activities, including charity work and sponsoring hospital activities
++ Achievement: increased TYCO’s 2006 sales by 35%, 2007 sales by 30%, and its combined market share of the major two national tenders by 50% in two years. Boosted TYCO's image considerably (using the campaign "TYCO is Vital").
Responsibilities include:
- Driving Sales and increasing market share
- Managing & guiding the sales force
- Dealing with Advertising & PR agencies
- Managing P&L Statement and Budget(s)
- Negotiating & Closing distributors' contracts
- Strategically Planning, implementing, and synchronizing all marketing activities with different stakeholders (upper management, middle managers (product managers, field sales managers, customer service and relationship department), suppliers, and major accounts.
- Organizing and setting up Symposiums, Conferences, New Product Launches, Product Bundling, Pricing, Liaising with industry opinion leaders promotional and recreational activities with major clients/accounts, etc.)
- Leading marketing Commercial activities (sales & marketing - market research, databases and competitive analysis)
- Supervising and participating in general social activities, including charity work and sponsoring hospital activities
++ Achievement: increased TYCO’s 2006 sales by 35%, 2007 sales by 30%, and its combined market share of the major two national tenders by 50% in two years. Boosted TYCO's image considerably (using the campaign "TYCO is Vital").
avril 2003
A mars 2005
Head of Sales & Marketing (General Manager in training - Leadership Program SLP)
à The Home Depot - Canada
Lieu :
Canada
- Managed the $125 million consumer retail operation in South Western Ontario (Canada) with the affiliate of the Fortune 100 company (third biggest retailer in the world) in Canada.
- Full responsibility for P&L statemet, Strategic Planning, Marketing, Sales, Operations, Merchandising, HR management, Admin, PR, and Customer Service.
- Management duties included four metrics: Strategy, Operations (Sales), Finance and HR.
++ Achievement: turning the business around; developing processes around various operational/sales/marketing functional areas (such as product launching and marketing/merchandising below and above the line planning/executing. Achieved 31% growth (in two years).
- Full responsibility for P&L statemet, Strategic Planning, Marketing, Sales, Operations, Merchandising, HR management, Admin, PR, and Customer Service.
- Management duties included four metrics: Strategy, Operations (Sales), Finance and HR.
++ Achievement: turning the business around; developing processes around various operational/sales/marketing functional areas (such as product launching and marketing/merchandising below and above the line planning/executing. Achieved 31% growth (in two years).
mai 1998
A mai 2001
Sales & Marketing Manager
à OASIS
Lieu :
Arabie Saoudite
- Prepared sales & marketing plans (strategies, branding, packaging, advertising, exhibitions).
- Purchased data and mined it (market research)
- Launched several products in the Middle East, and North African markets.
- Supervised all international sales activities (distribution and dealership channels in MENA region).
- Recruited, trained, and supervised 12 Area Mgrs, 5 Account Mgrs, 20 marketing reps.
- Set up the sales/marketing targets & incentive schemes (“Monthly Sales & Marketing Targets”, “Commission Ladder”, “Bonus System”, “Annual Vacation Incentive”, “Employee of the Month”).
++ Achievement: led market penetration in an aggressively competitive environment; increased corporate sales by 55% over two years.
- Purchased data and mined it (market research)
- Launched several products in the Middle East, and North African markets.
- Supervised all international sales activities (distribution and dealership channels in MENA region).
- Recruited, trained, and supervised 12 Area Mgrs, 5 Account Mgrs, 20 marketing reps.
- Set up the sales/marketing targets & incentive schemes (“Monthly Sales & Marketing Targets”, “Commission Ladder”, “Bonus System”, “Annual Vacation Incentive”, “Employee of the Month”).
++ Achievement: led market penetration in an aggressively competitive environment; increased corporate sales by 55% over two years.
mars 1995
A mars 1997
Administrative & Public Relations Manager
à Regional Australian Embassy
Lieu :
Liban
- Set up and managed the newly inaugurated diplomatic mission from the administrative perspective (HR, real estate, procurement, logistics, administration, budgeting and forecasting).
- Liased between the Ambassador and various sections of the embassy (political, consular, immigration and commercial), and the various respective government officials and ministries.
++ Achievement: set up the Australian Embassy from the logistical-human resources perspective within one year.
- Liased between the Ambassador and various sections of the embassy (political, consular, immigration and commercial), and the various respective government officials and ministries.
++ Achievement: set up the Australian Embassy from the logistical-human resources perspective within one year.
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