Marketing and Communications
Pinscher Black Consulting
Total years of experience :16 years, 8 Months
Canadian marketing firm offering services that range from Consulting
and Management to advertising, Digital Marketing, and Social Media.
Offices in Montréal, Ottawa, Dubai and Abu Dhabi, serving clients in
over 20 countries on 5 continents.
www.pinscherblack.com
• Played an integral role in the foundation of SmartWatt (one of the leading private Emirati energy
companies) where I've been the Acting Marketing and Business Development Director since 2018
• Manage marketing and PR departments for our management clients
• Build short and long-term marketing strategies (B2B & B2C) and conduct in-depth market research
covering aspects such as economic factors, market trends, demographic fluctuations, psychographics,
consumer behavior and competitive analysis
• Conceptualize marketing campaigns and manage the creation of digital, print, TV and radio ads
• Manage and optimize lead generation
• Manage various social media pages across all major platforms (reaching millions of followers) and work
with some of the biggest social media influencers
• Manage the design and development of various websites and mobile applications
• Manage relationships with outsourced agencies (digital, event planning, PR, and photography)
• Manage the marketing team and create internal project briefs
• Worked with organizations such as Oracle, Porsche, Breitling, Hard Rock, Four Seasons, McGill University,
Al Barari Villas, VLCC Wellness, Bellewave Skincare, Subway and Air Canada
• Serve clients in over 15 countries including USA, KSA, Turkey, Switzerland, France & Japan
Largest Jewelry Retailer in the Middle-East, one of the largest worldwide.
Brands include: Vacheron Constantin, Roger Dubuis, Girard Perregaux, Parmigiani Fleurier and Perrelet
• Managed the buying, distribution and marketing for the brands under the Luxury Watches
Division - Over 200 million AED in annual sales
• Increased the division’s sales by 25% within the first year
• Designed a long-term marketing strategy for the division
• Managed the relationships with the brand principals
• Enhanced the division’s portfolio of international brands by improving the brand mix
• Created a unique monthly marketing plan for each brand
• Managed advertising and PR activities and liaised with the agencies
• Planned and managed various events
• Managed relationships with the media
• Managed the division’s team - 15 direct reports
• Oversaw the visual merchandising division for all of Damas’ retail network (over 200 locations)
Based in London, the WGC is an international market development organization for the gold industry. It’s the only globally recognized authority on gold and its purpose is to stimulate and sustain demand for the same.
www.gold.org
Regional position (UAE, Saudi Arabia, Egypt, and Turkey)
Promoted from Marketing Executive in September 2009
• Participated in building long term regional marketing strategy for gold
• Participated in the development of various new brands of gold jewelry with our retail partners in the region
• Managed various marketing campaigns, including Farfasha - best-selling local brand in the GCC
• Lead communication with the agencies - Leo Burnett for advertising and MSL for PR
• Worked closely with Leo Burnett on various projects including the creation of L’Or for the Turkish market
• Liaised with global HQ to ensure country offices are aligned with global strategy
• Managed the Trade Training Project, training 1400 professionals of the gold & jewelry trade (sales,
marketing, and visual merchandising) across the region
• Awarded for the Trade Training by the Saudi Chamber of Commerce for contributing to the development
of the national gold & jewelry trade
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