Head Of Digital Performance
Volt Lab
مجموع سنوات الخبرة :14 years, 5 أشهر
• Develop and oversee clients’ marketing strategies and proposals with account mangers
• Develop media plans based on client objectives and budgets
• Monitor the execution of account managers for all aspects of media plans including optimization and reporting
• Communicate directly with clients to understand briefs as well as act as a consultant adding value to our clients when needed
• Set templates for various briefing forms, proposals and reports
• Training the team members including Account Managers and Account Executives on digital marketing
• Set best practices & guidelines related to performance marketing to be used by various team members
• Work closely with the Founder of the agency to set its overall strategy
• Assisting clients with setting the vision for digital initiatives, consult, suggest and propose new marketing strategy, directions and campaign concept to increase brand awareness, engagement and business growth on multi channels.
• Oversee and manage key accounts and ensure that deadlines for deliverables are met, best practices followed & client expectations are aligned.
• Deliver presentation and pitches as part of a team
• Work with clients regionally and internationally to align on overall strategy, present research that help clients achieve digital marketing success
• Create dependable, organised, and clear communication across design, client servicing & development departments to ensure that campaigns are executed according to project plans
• Propose and set KPIs, ROIs and marketing targets with different budget options for clients to make the final decision for each of the marketing campaigns
• Multichannel campaign integration and ongoing performance optimization
• Full ownership and Responsible for planning and implementing Jumeirah’s multimillion-dollar Global paid search (PPC) campaigns across multiple search engines and in all core languages
• Setting up the SEM KPI’s and strategy on a group, area and hotel level Achieved a consistent ROI 10:1
• Managing SEO campaigns (website and mobile SEO) to increase natural keyword rakings, which includes on-site optimization, booster packages, and link building activities and reporting.
• Create integrated online marketing campaigns across multiple channels using analytical tools such as Coremetrics, Google Adwords, Google Insights and eMarketer ensuring Jumeirah.com is publicized appropriately
• Full ownership of Chinese market online and also accountable for Jumeirah’s content management on Jumeirah.com, mobile site, social media channels and various content distribution channels
• Act as content manager for all Jumeirah.com websites, approving and publishing all content requests from other departments / SBUs, ensuring communications quality, brand appeal, user experience, is maintained at all times
• In charge of marketing and strategy across all digital channels, the website mandarin content and content on social channels and monthly newsletter.
• In charge of Corner 3/ET Sushi restaurants
• Directly Reporting to the Assistant Food & Beverage Director
• Managing a team of 10 People
• Successfully launched various of new marketing promotions
• Maintained budget figures and achieved financial objectives
• Increased guest satisfaction through an innovative colleague engagement program