Foad Shams, Director Marketing

Foad Shams

Director Marketing

G4C Foundation

Location
Pakistan
Education
Master's degree, MBA Marketing and Management
Experience
21 years, 6 Months

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Work Experience

Total years of experience :21 years, 6 Months

Director Marketing at G4C Foundation
  • Pakistan - Karachi
  • My current job since February 2014

G4C Foundation (Greet for Cause Foundation) is committed to providing under-privileged people, access to choice and opportunities for sustainable development.

www.Greet4Cause.org

The foundation operates within cities and hard-to-reach remote areas in Pakistan. G4C provides welfare and relief services in the areas of livelihood, education, health and women empowerment and disaster.

-Board Member
-Marketing and Strategy Planning
-Financial Control
-Donor Relations
-Government and Non-Government Liaison
-PR Management

Marketing Manager - Dept Head at SZABIST (www.szabist.edu.pk)
  • Pakistan - Karachi
  • April 2012 to November 2014

Marketing Management - MARCOM
Developing Brand
Web Portal / SMM
Designs formulation

Documentaries / PR Video Collateral
PR management
Agency coordination
Collateral development / designs

Sustainable Marketing / Acquisition Campaigns
ROI Calculations / KPIs
Projects Initiations / activation
National / International Forums / conferences

Events / BTL activities in-house
BTL External events activation
Negotiation / Agreement
Print / Vendor / Procurement Handling

Budgeting Marketing Campaign / Media Management

Deputy Director Marketing at Sindh Board of Investment - SBI
  • Other
  • February 2010 to October 2011

▪ Destination/Region Branding and Marketing Plan Development & Calendar Implementation

▪ Advertising Spectrum Revision and Broad Scope Segmented Image Rebuilding

▪ C-Class Corporate/Diplomatic Trade Investment Branding & Marketing Strategy Development

▪ Coordinating International Trade and Investment G2G Meet-ups/Conferences

▪ Local and International Investor/Business/Government Communities’ SNW Development

▪ Creative and OOB Coordination on Design, and Activation with Agencies

▪ Recommending SOPs and GOPs for Inbound /Outbound MARCOM and R&D

▪ Streamlining Media/Press Coordination

▪ Sectors covered include but not limited to Livestock, Dairy, Fisheries, Poultry, Education City, Textile City, National Industrial Parks, Date Palm Research and Export, Real Estate, Power and Energy, Agriculture etc.

Sr Marketing and Projects e-Consultant at Biznet Solutions Ltd
  • Other
  • January 2006 to February 2010

-Assisting Marketing/Sales, Advertising and Scope Management of the Company

- Budget Planning and Creative Coordination

- Exercising Brand management

- E-Consultancy and business development in International Markets

- Marketing Policies and Research Development

- Strategic Business Unit, heading a team of 15 personnel

Asst. Account and Event Manager at R - Team Advertising
  • Other
  • January 2003 to December 2005

-Worked on supervision at LUX Style Awards 2003 with the R - Team Advertising Company.

-LUX Style Awards 2002 and 2003 held under sponsorship and collaboration of Uni-Lever Pakistan.

-Levi’s Flare Jeans launch collaboration also done with Levi’s Pakistan chapter.

Management Trainee / Asst Marketing Manager at ITCN Asia
  • Other
  • January 2001 to July 2001

Worked as management in exhibition marketing and management department of ITCN Asia 2001 (1st IT Expo in Pakistan) in collaboration with E-commerce Gateway ® (Singapore).

Was directly involved in marketing as well as management of the complete event as an Operational manager.

Technical expertise in erection and distribution of stalls/halls in expo center as well as solving client problems.

Education

Master's degree, MBA Marketing and Management
  • at SZABIST
  • March 2006

MBA - Master of Business Administration In Marketing Management. All my Projects are mentioned in the CV. They represent my single handed efforts and achievements. I have multiple certificates in gratitude and honor of my work and target achievements.

Bachelor's degree, Computing and IT
  • at Staffordshire University
  • February 2003

Specialties & Skills

Social Media Marketing
Advertising Management
Brand PR
Marketing
Adobe Photoshop
MS Office
Macromedia Flash
Photoshop

Languages

Arabic
Intermediate
English
Expert
Hindi
Intermediate
Urdu
Expert

Training and Certifications

Professional Diploma - Marketing, Sales, and Distribution (Certificate)
Date Attended:
December 2011
Valid Until:
March 2012